CASIO “G-MS” unveils its first Brand Ambassador Pattie Ungsumalin with target on the millennial woman

Entertainment News Wednesday March 20, 2019 15:52 —PRESS RELEASE LOCAL

Bangkok--20 Mar--Spark Communications Central Marketing Group Co Ltd, the official distributor of Casio G-SHOCK and BABY-G Thailand, has announced the launch of its newest G-MS lineup of watches for confident and sophisticated women in today's society. At the same time, the versatile watch brand also unveiled its first G-MS Brand Ambassador in Thailand, Pattie Ungsumalynn Sirapatsakmetha, as a representative of millennial women with G-MS DNA. An extension of the Casio brand known for its absolute toughness, the G-MS line is designed to accommodate different types of lifestyles and activities. Whether spending the day at the office, heading to a glamourous party or even just a casual weekend on-the-go. The watch boasts a trendy yet elegant design, with a sleek exterior that makes it the perfect accessory for any occasion. Mr. Viroj Sukpitak, Senior Vice President of Casio & Hardline said: "The launch of our newest G-MS lineup of woman watches is a reinforcement of Casio's on-going popularity amongst target consumers. The G-MS brand caters to the existing BABY-G consumer base who are growing up with the brand, whilst at the same time appealing to a new group of consumers that are looking for a watch that is stylish yet functional for everyday use. The ideal G-MS woman is strong, beautiful and confident. For this purpose, we have teamed up with G-MS Brand Ambassador, Pattie Ungsumalynn, who embodies the ideal G-MS girl with an active and on-the-go lifestyle that truly reflects the G-MS brand and its identity." Pattie Ungsumalynn Sirapatsakmetha, G-MS Brand Ambassador said: "I used to love watches that are easy to wear, tough, yet sweet. As times change, I now look at watches as accessories that can be used to mix and match with my varying looks. Being an actor and assuming the different roles that I take, G-MS is the perfect accompaniment to my lifestyle. Whether going on photoshoots, lunching with my friends or attending glamourous events, G-MS is always my go to accessory of choice." During the launch event, G-MS unveiled two of its newest lineups: G-MS MSG-S200 and G-MS MSG-400. The watches are beautifully designed with an elegant, sharp look for fashion-forward wearers, without the compromise of functionality over aesthetics. The new G-MS models are equipped with Casio's signature Tough Solar power system that converts not only sunlight but also light from fluorescent lamps and other sources into power, with an added ability to withstand up to 100-meters of water pressure. The watches are available in a range of colourways including pink gold, silver, white, pink and black. Prices start at only 6,400 baht. In addition, the brand also launched its official G-MS Music Video, under the title "G-MS Magic Moment". The song is a cover of the original "Magic Moment" classic, recomposed and featuring by famous singer 'Pae' Mild and sung by the voice of 'Zom' Marie Eugenie Le Lay. The Music Video features G-MS's vibrant Brand Ambassador Pattie Ungsumalynn, alongside an up and coming Japanese actor, embracing the theme of romance whilst at the same time exuding confidence, sophistication and wit that is the signature characteristic of a true G-MS woman. Exclusively, in celebration of the first G-MS Brand Ambassador in Thailand – for the upcoming month of April 2019, get a special 20% discount with an extra 10% on top discount when purchasing any G-MS models (except the Limited Edition models from Japan) at all CASIO G-SHOCK stores nationwide. For more information on all the G-MS models and other Casio G-SHOCK and BABY-G watches, visit Casio G-SHOCK stores nationwide. Keep updated with news and promotions at www.casio-cmg.com or at Facebook/Casio Watches Thailand.

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