Bangkok--28 Nov--Hill+Knowlton Strategies
-The Mustang is on display for the first time in Thailand, as part of the company’s 50th Anniversary celebration for its iconic pony car
- Ford is showcasing its full line-up of segment-leading vehicles, including the Ranger, EcoSport, Fiesta and Focus
- Special deals from the ‘Y-E-S’ - Year-End-Sales - Campaign will be on offer through Expo dates
Ford Thailand today kicked off the 31st Thailand International Motor Expo with a special treat for visitors – the iconic Ford Mustang displayed on its stand, in addition to its full lineup of segment-leading global vehicles.
The 2.3-litre EcoBoost Mustang is being displayed in Thailand for the first time as part of the Company’s global celebration of the nameplate’s 50th Anniversary. Expo-goers can get an up close and personal viewing of a vehicle that has become an enduring icon of automotive and popular culture.
Additionally, Ford is highlighting its commitment to delivering segment-defining vehicles by showcasing its full vehicle range. These include the EcoSport urban SUV that combines the agility, affordability and fuel efficiency of a compact car with the flexibility and spaciousness of a sport utility vehicle; the versatile Ranger, Ford’s best-selling nameplate in Thailand with its combination of toughness, capability, smart technologies, safety, fuel economy and comfort; the sporty Fiesta, featuring Ford’s award-winning 1.0-litre EcoBoost engine; and the Focus, featuring first-in-market technologies such as Active Park Assist and Active City Stop.
“We’re looking forward to Expo visitors coming to our stand to experience our interactive displays, our full Ford vehicle lineup, and join in our global 50th Anniversary celebration of the Mustang,” said Yukontorn ‘Vickie’ Wisadkosin, managing director, Ford Thailand. “Our robust range of global Ford vehicles continues to connect with Thai customers in new ways as we continue to go further with our product-led transformation.”
The Ford stand also features interactive exhibits such as an in-depth display of the EcoBoost engine and a Ranger Safety Zone, demonstrating the company’s brand pillars of quality, green, safety and smart technologies. There is also an interactive display of Ford’s innovative after-sales services to emphasize the ongoing transformation of Ford’s customer experience in Thailand.
Special Promotions
Special offers currently available through the ‘Y-E-S’ Year-End-Sales Campaign, including zero-percent interest or matching of down payment on segment-leading vehicles in Thailand, will be highlighted during the Expo.
Ford is matching down payments up to THB 130,000 on the Focus Ambiente and up to THB 100,000 on all other Focus models. Customers can also choose zero-percent interest for 48 months with 25 percent down payment, including free first-class insurance and Ford Premium Care service on any Focus model.
Ford will match down payments up to THB 90,000 on the Ranger XL model, or zero-percent interest for 60 months with 25 percent down payment.
For customers purchasing a Fiesta EcoBoost Turbo, Ford will match down payments up to THB 50,000, or offer zero-percent interest for 60 months with 25 percent down. The first 2,000 visitors to test drive the Fiesta EcoBoost Turbo will also receive a Ford souvenir.
Ford has attractive promotions for various models of the all-new EcoSport urban SUV. On both the Ambiente and Trend models, customers can select a matching of their down payments up to THB 40,000 or zero percent interest for 36 months with 25 percent down payment.
For the Titanium model, Ford is matching down payments up to THB 20,000 or providing zero percent interest for 24 months with 25 percent down payment.
Ford is also offering exclusive deals on other models, such as matching of down payments up to THB 90,000 on the Everest and select models of the Fiesta.