Bangkok--29 May--Brand Now
To celebrate its Sticky Fingers initiative, leading instant messaging and calling app, Viber, has collaborated with the Hatch Sticker Museum on a new exhibition called “Sticker History: from Street to Public Chat”. The Sticky Fingers initiative invited visual artists, illustrators and designers from all around the world to design an original charac-ter and see their creation made into a Viber sticker. The search attracted thousands of submissions from more than 100 countries worldwide, but after shortlisting their top 10 entries, the judges selected artist Stanislav Makarenko’s quirky squirrel character as the overall winner.
The winning submission takes its place in sticker history as part of the Hatch exhibi-tion, which was taken to Moscow especially for the event. Hatch is the world’s first mu-seum of its type, created by Oliver Baudach, a passionate fan of sticker culture. The collection features stickers created by luminaries of modern art and music including the works of Shapard Fairey, the author of the well known OBEY sticker. The exhibi-tion also features some of Viber’s most popular stickers, along with the best of the Sticky Fingers submissions, marking the new dawn of sticker history on smartphones, enriching communications for millions of people across the world.
The history of stickers extends back over several decades. In 1966, one of the most influ-ential modern artists Andy Warhol drew a banana sticker for The Velvet Underground – this iconic image marked the explosive development of the sticker culture. Oliver Baudach, the iconic figure behind the Hatch Sticker Museum, unveils his extensive collection cover-ing several decades to demonstrate the energy and power of stickers, while Viber ushers in the next generation of sticker talent with its Sticky Fingers artists.
The exhibition takes place in Mel Space Studio, Red October factory, Moscow.
See more at:
https://www.facebook.com/viber
https://twitter.com/viber
https://www.instagram.com/viber