Bangkok--31 Jul--AP Honda
AP Honda, official distributor of Honda motorcycles in Thailand, is strengthening its leadership as a trendsetter in technology and lifestyle with All New Zoomer-X, the new naked AT. With the cool, tough look, the new steel frame will come with larger free underseat space. The new headlight has been designed to accommodate the full digital LCD of the digital X-Meter. The model also features Honda Smart Technology and upside down absorber for better rides. All New Zoomer-X will be available nationwide at Honda Wing Center from August 4 onwards. Suggested retail price is Bt55,300. Leading young influencers will be assigned to run the new campaign, Unblocker I AM, to show their outside-the-box lifestyles.
"Honda has never stopped delivering a product – with design, technology and most importantly lifestyle – to accommodate Thai users. The first generation of the Zoomer-X was launched in 2012 and was quick to receive an unexpectedly positive response from the market and soon became a popular model. The market subsequently set a trend of people who wanted to be different and reflect the character through the decoration of Zoomer-X in their own styles," said Suchart Arunsaengroj, Director of AP Honda Co Ltd – official distributor of Honda motorcycles in Thailand.
"In 2015, we have developed the second generation of All New Zoomer-X to the next level. The model has been designed to represent its users who dare to be different and want to make a difference. It comes with free form but tough design, with large free space. At the same time, the model is also equipped with Honda Smart Technology for the first time, for the perfection of technology, design and performance for your ride."
"Ten influencers will show their unique lifestyles and characters, to match the concept of All New Zoomer-X through mini art gallery. Their lifestyles will be exhibited in different places where younger generation people gather. An online campaign will also be launched to build recognition with #I AM NOT and #Unblocker I AM, allowing everyone to show their true selves with creativity. One his or her original style and truly be accepted by others."
All New Zoomer-X has been designed under the concept, "Unblocker I AM", to show off its cool and tough character with its Tough Frame and Real Naked Free Space. The new headlight has also been redesigned to be bold, to match the full digital LCD of the digital X-Meter, new cast wheels and tubeless tires, as well as upside down absorber.
All New Zoomer-X is ultramodern with its Honda Smart Technology, the ultimate three technology designed for perfect ride - eSP(Enhanced Smart Power) 110cc engine, PGM-FI technology; Idling Stop System enhancing fuel efficiency at 62.3km/liter (based on ECE R40 Mode); and Combi Brake System for confidence ride. The model also meets the EURO6 standard and is compatible with E20 fuel.
All New Zoomer-X will be available nationwide from August 4 onwards at Honda Wing Center. Suggested retail price is Bt55,300. The model comes in six color options which are obsidian black, iconic white, laser red, groovy silver, magnetic blue, and supreme yellow. Be a part of the outside-the-box society in Instagram with #UNBLOCKERIAM.
Keep updated with Honda motorcycles at www.aphonda.co.th andwww.facebook.com/hondamotorcyclethailand.