Bangkok--25 Nov--Vivaldi
(In photo, from left to right): Charnchai Mahantakhun, Managing Director of City Automobiles Co. Ltd., together with Numthip Mahasuwannachai, Senior Marketing Manager, and Kornlak Kaewkulaya, Marketing Manager, jointly presenting the CRM campaign, "Spectre and new Jaguar XE." City Automobiles took VIP Jaguar and Land Rover owners to join a very special group outing to SF Cinema at Central World.
VIP Jaguar and Land Rover owners were selected to join a very special group outing to SF Cinema at Central World, at which the new Jaguar XE was waiting to meet Jaguar's many existing fans. The event was designed to create a big buzz around the XE sedan, with a showcase model on display at the Cinema foyer. The XE offers affordable entry into the exclusive Jaguar ownership set, and for those who already own a Jaguar, the opportunity to explore the latest sedan and its superbly proportioned interior.
The Jaguar XE has been praised by European motoring media for its striking looks, competitive pricing, classy cabin, low CO2 emissions and its sporty driving dynamics; in short, it is the complete small family sports saloon.
City Automobiles Marketing Manager, Kornlak Kaewkulaya, said, "We are always looking to create customer engagement events that offer existing customers a feeling of being special; this is part of the Jaguar Land Rover brand experience. We are also keen to connect customers with new products, as many of our customers enjoy running two or more Jaguar or Land Rover vehicles, as well as those customers who like to upgrade to the latest model each year. We would like to thank our special group of VIP guests for joining our Spectre evening. We will be offering larger customer engagement activities in the future. Besides, visitors could participate in social media activity by liking and sharing at www.facebook.com/ThailandJaguar or posting their photo with JaguarXE model, added hashtag #FeelXE , on Instagram to win a souvenir from Jaguar"
The Jaguar XE is the first aluminium monocoque product in the segment and is the most advanced, efficient and refined sports saloon in its class. The model comes with the choice of two power plants: Benzene 4-cylinder 2.0L and Diesel 4-cylinder 2.0L (with fuel economy at 26.5 km/lt, and CO2 emissions lower than 100 g/km).