Bangkok--29 Jul--Siam Commercial Bank
Siam Commercial Bank (SCB), represented by Senior Vice President and Head of the Integrated Digital Marketing Management Division Junphen Juntana, (3rd from right) recently won the Digital Marketing award at the IBM Marketing Innovation Awards 2016event. The event was a gathering of marketers from Southeast Asia seeking to drive marketing through technology to communicate with target audiences in a different and sustainable approach, and included marketers from Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The award reflects the bank's outstanding strategic planning for selecting target audiences and effective communication through digital and social media to offer products and services as the top brand in consumers' minds. SCB was the only company from Thailand on the shortlist and won the award under the Digital Marketing category. The award presentation ceremony was recently held in Singapore.
SCB has continuously won digital marketing awards, including the Best Social in Asia from Global Finance (USA), the Best Use of Social Media in Asia at the Customer Experience in Financial Service (CXFS) Summit and Awards Asia by Timetric (Singapore), and the Top Brand Engaged on Social Media for 3 years in a row from the Thailand Zocial Awards.