Bangkok--25 Apr--AccorHotels
Pullman, the cosmopolitan brand of the AccorHotels Group, reaffirms its commitment to contemporary art with the launch of its programme Artist Playground by Pullman. On 16 March 2017, the works of Dutch artist Bas Van den Hurk will go on display at the Pullman Brussels Centre Midi. Showcasing a wealth of imagination, creativity and talent, this initiative allows both established and emerging artists to exhibit their works in art corners in Pullman hotels worldwide.
Artist Playground by Pullman, a true and dedicated art corner installed in different parts ofPullman hotels, enables local artists and designers to exhibit and showcase their works toguests, visitors and locals alike. Through interactive elements such as live performancesand workshops, hotel guests get the opportunity to connect with the art experience in aninteresting and meaningful way. Contemporary art becomes a connecting thread thatlinks artists and guests from far and wide. Timeless and original, these exhibitions allowtravellers and visitors to immerse themselves in each artist's cultural environment.
Constantly seeking out new ways to deliver the global zeitgeist of the 21st century, Pullmanonce again shows itself to be a genuine cultural player, promoting the accessibility of artthrough the prism of these talents. No longer simply serving as places in which to eat andsleep, each Pullman is a stimulating, creative and inspiring environment.
Pullman hotels and resorts are famed for their contemporary edge, strong connection tothe local culture, and their strong commitment to the worlds of design, art, andphotography. This creative initiative accurately and consistently reflects the world of thePullman brand and its "Our World is your Playground" philosophy.
On 16 March 2017, the Pullman Brussels Centre Midi, a hotel designed by the architectJean-Philippe Nuel, will host the first Brussels Artist Playground and exhibit the works of Dutchartist Bas Van den Hurk. This artistic initiative also sees the brand join forces with Artlead.net,Europe's main online marketplace for contemporary art.Exhibited in many museums and galleries in Los Angeles, Cologne, Paris, Barcelona, NewYork and Amsterdam, Bas Van den Hurk draws his inspiration from Sonia Delaunay andPablo Picasso, creating a series of brushstrokes and poppy printed patterns on silk. As partof this Artist Playground project, Bas Van den Hurk has created a series of ten works thatcan either be exhibited together as one large installation or individually as single pieces.
In celebration of the project's launch, and for the first and unique time, all ten pieces willbe presented together in exclusivity.Passionate about art in all its forms, Pullman will also establish new and bold collaborationswith designers and architects such as Christophe Pillet, contemporary artists such as rockphotographer Richard Bellia, graphic illustrator Louisa Gagliardi and stylist Martine Sitbon.
By working in close collaboration with these artists, the brand is providing both sponsorshipand investing in the future. The programme is sustained by different local sources includinggalleries, curators, design schools, museums, concept stores, social networks, and more.
All the local partners in each city have a chance to become involved in creating thisdynamic space dedicated to art.