'Fanta’ launches 'Fanta Twist’ fruit-flavoured drink in new twist bottles to strengthen market lead

Stocks News Friday April 28, 2017 16:03 —PRESS RELEASE LOCAL

Bangkok--28 Apr--Bangkok Public Relations · "Fanta Twist Parc" on 3 - 7 May at Atrium 1, Siam Center inviting teens to get creative on Fanta Twist bottles via amazing VR Technic (Virtual Reality Twist) and take home own-design bottles while crossing fingers for own design to get projected on LED screen in the middle of Siam Square plus many more fun activities all year round · 'Sparkling Imagination With Fanta Twist' campaign theme highlights brand great flavour that you want to twist the bottle to drink the last drop of it Fanta, the leading fruit-flavoured beverage brand from the Coca-Cola system in Thailand, investing Bht 200 million to further strengthen its leading position in the market for fruit-flavoured sparkling beverages, today announced the launch of 'Fanta Twist' in a new twist bottle that reflects the brand's flavour that is so great that you want to twist its last drop to drink. In its official launch event, 'Fanta Twist Parc' will be held during 3-7 May at Atrium 1, Siam Center, created in the form of 'Absolute Siam Experience' to share a special Fanta Twist experience for the first time in Thailand which will serve to further reinforce the brand's position as the leader in playful imagination under the 'Twist Parc, Fun with A Twist' concept. At the official launch event targeting teenagers, fans will be invited to create their unique prints on Fanta Twist bottles by using the amazing VR Technic (Virtual Reality Twist) in 360 degrees and take home the bottles as souvenirs. Thailand is also the first countries in Asia to launch Fanta Twist after Italy, Poland, Romania, Serbia and Malta where consumer response to the launch has been great. For Fanta's market worldwide is valued at USD 11,330 billion (estimated as Bht 396,550 billion). Super special for fans attending the opening of 'Fanta Twist Parc' event in the afternoon of Wednesday 3 May, they will meet special guests, including Peck Palitchoke and famous net idols such as Pimtha and VJ Mild Viraporn who will join in designing creative prints on Fanta Twist bottles which will be like no other as the only bottles in the world. The celebrities will also entertain fan with twisted fun activities. Ms. Claudia Navarro, Marketing Director of Coca-Cola (Thailand) Ltd., said, "Fanta Twist is inspired by the sparkling deliciousness of Fanta that makes you want to twist the bottle to get the last drop. That's why the new Fanta comes with the twist bottle. Twist makes a conventional bottle more playful as has never been done by other companies before. It gives the brand a fresh look with outstanding appeal while the flavor is still great as you would expect from Fanta. We never stop innovating marketing-wise to reach consumers. Fanta remains the leading brand of fruit-flavoured beverages which has scored big with Thai people for a long time. We found that today's consumers, particularly young teenagers which are the brand's target group, love to be challenged. They love to try something new and original. We see this as an opportunity to make Fanta's packaging more fun and hit the right note with consumer's lifestyle. The Thai Fanta team has a part in the design of the communication channels and in encouraging teenagers to get creative with the bottle of Fanta Twist." "Fanta has set aside Bht 200 million for the introduction of Fanta Twist to the Thai market. Thailand is one of Fanta's largest markets in the world and in Asia where it only comes second to China. The brand remains dominant in Thailand's sparkling fruit-flavoured market with a *73% share of the market for sparkling fruit-flavoured beverages worth around *Bht 12 billion. (*The research data claimed from The Nielsen Company (Thailand) Limited) Coca-Cola system sees opportunity and growth potential for the brand with the introduction of Fanta Twist to Thailand. We believe that the launch of the Fanta Twist campaign will help strengthen the brand as the leader of fruit-flavoured sparkling drinks and that it will help increase consumer awareness of the brand's outstanding features," said Ms. Navarro. Mr. Kitisak Manoratana, Sparkling Marketing Manager, Coca-Cola (Thailand) Ltd., said, "This summer, let Fanta help you extinguish the heat and keep you in good mood via Fanta Twist. Let it help consumers live a more playful life. It is a global innovation that best represents Fanta's intention to communicate with consumers telling them to enjoy their lives more with the help of Fanta's bright colours and sparkling fruit flavours." "We plan to make 'Fanta Twist Parc' a playground for the young generation so as to connect to our target group, making them enjoy the brand's playfulness. It will be a space teenagers can bring their playfulness to the next level with some of the most twisted activities. It will be the first time in Thailand that the popular brand of fruit-flavoured drinks will put together the features unique to Fanta in a venue of sparkling fun. The whole place will have the colours unique to Fanta, giving a vibe inspired by the new Fanta Twist bottle," said Mr. Kitisak. "The Bht 200-million activity to build consumer awareness and promote Fanta drinking will focus on on-the-ground activities to reach consumers, public relations and advertising. This includes a 15 - 20 second commercial, promotions and a full range of marketing communication through the media and other channels. The key highlight will be the super twist packaging. All of this is to make consumers live a colourful life and enjoy life more." added Mr. Kitisak Activities in the 'Fanta Twist Parc' are divided into 3 fun zones. Zone 1: Fanta Twist VR Studio. Here you will be given amazing glasses that when worn will make you feel like you are in a dream world where you see things in 3 dimensions and you can turn around 360 degrees. You can design your own print on the Fanta bottle using the glasses and can take home the bottle as souvenir. Zone 2: Fanta Twist Drag & Drop. For those who do not have much time, you can drop by the zone to design your print on the Fanta bottle in just a few minutes with the tip of your finger. All prints made using the VR glasses or made in the Drag & Drop booth will be projected onto a TV gallery inside the venue. And Zone 3: Food with A Twist. A snack corner that serves a wide selection of twisted foods and your favourite Fanta flavours. Among the items you can order from the menu are popcorn in multiple colours, inspired by Fanta's flavours and cold Fanta Twist served with Fanta ice cubes. There is small stage for teenagers and young adults to show off their musical talent and make passers-by happier. Super special. Fanta Twist wants you exercise your playful imagination! Fanta will shortlist 20 best entries of own-design Fanta Twist prints submitted at Fanta Twist Parc and www.Dek-D.com. The winning prints will be recognised and projected onto a giant screen in the middle of Siam Square and will be featured on Fanta Facebook fan page, Fanta advertisements and a wide range of out-of-home media. Fanta is always an exciting brand of fruit-flavoured drinks in Thailand where the global market is valued at more than USD 11,330 billion (estimated as Bht 396,550 billion). The brand has always come up with winning product innovations and marketing activities. Fanta Twist in a new twist bottle is available in a variety of flavours: Fanta Orange, Fanta Strawberry, Fanta Green and Fanta Grape. As recommended prices, Grab a Fanta in both PET and glass bottles. For updates on Fanta's playful activities, visit www.fanta.co.th orwww.facebook.com/fanta.

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