Bangkok--24 Nov--Ogilvy Public Relations Worldwide
L&H Property has joined hands with Siam Retail Development to develop Terminal 21, aimed at offering a brand new, ideal shopping experience for middle-income city dwellers. Located in an excellent area of the Bangkok CBD at the Asok-Sukhumvit Intersection, with connections to the BTS and MRT systems, the new shopping complex features ‘Market Streets’ from around the world together under one roof. Embracing the enormous purchasing power that comes from one of the city’s highest traffic areas, Terminal 21 offers products and services that truly capture the needs of modern urban consumers.
Mr. Anan Assavabhokhin, President of L&H Property Co., Ltd. revealed that “taking into account the location of the project, our market survey found that the major target group will be BTS and MRT commuters. These people are Thai, middle-income, working people and their shopping needs are based around fashion, food and entertainment. Their consumption decisions are based on the criteria of reasonable prices and good bargains, while brand names are not an absolutely essential factor.
Terminal 21 has been developed to truly capture the needs of the middle-income urban consumer. The complex is meant to be the place where they can enjoy, relax and shop at any time of the day, with a selection of locally-made, affordable products.
Terminal 21 is a project worth THB 6,000 million, located on a plot of land in excess of 9-rai and adjacent to the Asok-Sukhumvit intersection. This is one of the most sought-after CBD locations thanks to its access to both the BTS and MRT train systems which see around 80,000 commuters daily, as well as the office buildings surrounding it and its close proximity to an extensive hotel and residential network frequented by foreign tourists and expatriates.
Carrying the slogan “The Destination for Inspiration”, Terminal 21 is the first airport-style shopping destination for urban dwellers. The shopping complex comprises 9 storeys with a total rental area of over 40,000 square meters. The modern, eye-catching architecture is defined by an airport terminal-style high glass wall and a stunning 36-meter long escalator. Product and service offerings are painstakingly chosen to best meet the needs of the urban lifestyle and comprise of three main categories — Fashion, Food and Entertainment.
According to Mr. Prasert Sriuranpong, Executive Director of Siam Retail Development Co., Ltd., “we have placed a high degree of emphasis on the interior design of Terminal 21. Zoning and design direction have been clearly thought out to create the atmosphere of famous streets of fashion capitals from around the world - Paris, Tokyo, London, Istanbul, San Francisco and the Caribbean. Every decoration detail mimics the original, as can be noticed in the column design and type of floor tiling that vary from zone to zone. Customers will feel as if they are actually promenading through those cities.”
The Fashion category of Terminal 21 comprises fashion brand name shops, the Urbanista shops. The highlight is the Urbanista shop zone, designed to create the atmosphere of market streets from around the world on ample three-floor area. Over 600 shops in the zone are meticulously decorated with colorful, attractive window displays in order to provide shoppers with a fun and exciting shopping experience that can not be found in typical shopping malls and department stores.
The Food category consists of supermarket and take-home zones with an excellent selection of cuisines. The Food Court and restaurants are spread out over two floors. The Entertainment category comprises of a 7-screen SF Cinema, fitness center and spa.
Terminal 21 is poised to become the ideal shopping destination for modern consumers who seek unique, enhanced shopping enjoyment, the kind of experience that can not be found in other shopping malls in Thailand, with a product selection that truly meets their individual style and budgetary needs.
Issued on behalf of: Siam Retail Development Co., Ltd.
For further information: Methikan Kwanmuang (methikan@terminal21.in.th)
Terminal 21, tel. 0 2651 2888
Ruanrudee Taweepol (ruanrudee.taweepol@ogilvy.com)
Ogilvy Public Relations Worldwide
Tel. 0 2205 6620