กรุงเทพฯ--31 ส.ค.--สถาบันวิจัยโอเมก้าเวิร์ดคลาส
ค้นพบสุดยอดกลยุทธ์การป้องกันชื่อเสียงขององค์กรไม่ให้ตกอยู่ในความเสี่ยงที่ร้ายแรงและเตรียมพร้อมกอบกู้ยามเกิดวิกฤต ในการประชุมสุดยอดประจำปี ‘Managing Reputation Risk & Crisis’ Summit 2009 วันที่ 12 - 13 ตุลาคม 2009 โรงแรมคอนราด ถนนวิทยุ
“It takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffett
In today’s competitive environment, the most valuable corporate asset; i.e. ‘reputation’, is always at high risk. The increase in frequency and severity of corporate crisis and scandals confirms that a company’s reputation is paramount to its success and survival. Managing reputation risk and crisis must therefore be CEO’s top priority as well as every employee’s responsibility.
An online survey, conducted in 2008 of 148 executives in different countries, confirms that the importance of reputation risk is evident among those surveyed as 74% believe their company’s reputation has a high impact on stock price, and 82% of respondents indicate they are making a substantial effort to manage reputation risk.
At the Summit this year, you will meet 12 top notch executives and experts to discuss on
1) Ministry of Commerce -- Successful Reputation Strategies for Sustainable Competitive Advantage
2) The Stock Exchange of Thailand -- Generating Shareholder Value through Strong Market Reputation
3) Lowe Worldwide -- Proactively Managing Reputation Risk: Goals, Objectives, & Strategies
4) Unilever Thai Trading -- Best Practices on Reputation Risk & Crisis Management in MNC & Leading Companies
5) Ayudhya Allianz C.P.-- Aligning Philanthropic Activities with Business Goals for Effective Management & Sustainable Reputation (by Former Chief Officer - Corporate Affairs)
6) Nation Multimedia Group -- “The Media’s View” Mitigating Reputation Risk, Damage & Recovery
7) Initiative -- “The Media Agency Experiences” Mitigating Reputation Risk, Damage & Recovery
8) Research Dynamics -- “The Research Agency’s View” Mitigating Reputation Risk, Damage & Recovery
9) Mono Group -- Using New Media Exposure to Minimize Reputation Risk & Mitigate the Damage
10) World’s Leading MNC -- Fostering Stakeholder Engagement to Safeguard Reputation Through the Crisis
11) Krungthai Card -- Best Practices on Reputation Risk Management in Financial Service Firms
12) The Shell Company of Thailand -- How Shell Sustains Supreme Reputation Legacy Over 150 Years?
Reserve your place now to learn how to implement best practice methods and innovative strategies that you can employ immediately back into your organization.
Get yourself and your team ready to take off towards greater success despite the turbulence.
For further information or to register, simply call 02 530 8212, 089 692 9900 or visit www.omegaworldclass.org