BANGKOK--15 Aug--PRNewswire-Asia-AsiaNet/ InfoQuest
RS Components ( www.rs-components.com ), the world's leading high service distributor of electronics and maintenance products and the trading brand of Electrocomponents plc (LSE:ECM), has launched a new rewards programme that is available exclusively to its business-to-business customers across South East
Asia. RS Components is the first in its industry and one of the first business-to-business players to pioneer a rewards programme on a regional scale for its customers.
"RS REWARDS" is a loyalty programme that promises to deliver more value to customers who purchase frequently from RS Components. It provides exciting benefits through a point redemption scheme that is currently available only in high service business-to-consumer industries such as airlines, banks and established retailers. RS Components' customers can register for the programme on the RS Components website and start earning points. Customers have the option to redeem points for a wide variety of gifts such as consumer
electronics, shopping and dining treats as well as gift vouchers.
The RS REWARDS programme has been rolled out in Singapore, the Philippines, Thailand and Malaysia. Response to the programme has been very positive.
"Based on my experience as a buyer, RS Components is a great channel for sourcing parts because of its quality products and large variety. Both its pre- and after-sales service are very impressive. RS Components has conducted marketing campaigns in the past but RS REWARDS stands out because it is truly about putting the customer at the heart of its business. There is no doubt that our purchasing department sees RS Components as the obvious choice for buying our spare parts in future," said Chanoknantr Saelim, Buyer, TAFN Engineering, Thailand.
"RS REWARDS is an innovative and interesting campaign that motivates buyers while maintaining its high quality service and product range. It is not something you see often in our industry and I will tell others to sign up for this programme too," said Kamol Sawatetavee, Assistant Maintenance Manager, Federal-Mogul Friction Products, Thailand.
"Through the RS Components eCommerce website, customers not only have same day despatch of locally-stocked items across our six distribution centres in the Asia Pacific region, they are also able to access the massive range of 550,000 products that we stock globally," said Suthee Wetchapruekpitak, Country Manager, Thailand, RS Components.
"Meeting customer needs are at the heart of what we do at RS Components and we consistently strive to raise the bar in providing a superior buying experience. In recent years, we have seen a significant increase in our customers making purchases online. In Asia Pacific, our eCommerce sales grew 42% during FY2011. Clearly, the online channel is a preferred means of transaction for many customers today. We want to leverage the opportunity to strengthen the relationship with our loyal customers and to show them our
appreciation through the RS REWARDS programme," Mr. Wetchapruekpitak added.
More information can be found at www.rs-components.com .
ABOUT RS COMPONENTS
RS Components is the world's leading high service distributor of electronics and maintenance products serving 1.6 million customers worldwide. Through operations in 32 countries and 17 warehouses, the Group distributes 550,000 products ranging from semiconductors and optoelectronics to power tools and protective clothing. The product and service portfolio supports the entire product lifecycle from R&D through pre-production to maintenance and repair, shipping more than 46,000 parcels on the same day the orders are received.
RS Components and Allied Electronics are the trading brands of Electrocomponents plc. The Group is listed on the London Stock Exchange and in the last financial year to 31 March 2011 had revenues of GBP1.18bn. For more information, please visit the website at www.rs-components.com .
Further information is available via these links:
RS Components on Linkedin
http://www.linkedin.com/company/rs-components
Electrocomponents plc
www.electrocomponents.com
RS Components
www.rs-components.com
Media Contacts:
The Hoffman Agency
Lynn Tan
Account Manager
Tel: +65-6238-0297
Email:
[email protected]
RS Components
Petrina Seah
External Communications Manager - Asia Pacific
Tel: +65-6391-5719
Email:
[email protected]
SOURCE RS Components
AsiaNet 45704
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