Chengdu Dongfang Zhenghuo Culture Media Co., Ltd.
On September 29, the 2026 Chengdu International Digital Light and Shadow Art Festival, hosted by Chengdu Dongfang Zhenghuo Culture Media Co., Ltd., officially opened at Eastern Suburb Memory. Bringing together 36 digital artworks from multiple countries worldwide, the festival adopts a dual-track model combining indoor immersive exhibitions and outdoor public light displays, covering architectural projection, interactive installations, digital performances and other categories. The exhibition will run throughout China's National Day holiday.
In recent years, Chengdu has developed into a core city for China's digital cultural and creative industries, with a cluster of original local IPs accelerating their expansion into overseas markets.
Animated feature films produced by Chengdu enterprises, "Ne Zha 2" and "All Wishes Come True", have been released in overseas cinemas. They have won acclaim from local audiences with high production standards and distinctive Eastern cultural essence. At the end of August, "All Wishes Come True" was released in over 110 cinemas across Malaysia, with more than 600 daily screenings. "Ne Zha 2" claimed the number-one box office spot in Singapore for three consecutive weeks and topped Malaysia's box office for two weeks running. In 2025, the core revenue of Chengdu's digital cultural and creative industries reached 413.97 billion yuan. The city's comprehensive industrial strength ranks among the nation's top tier, and digital cultural creativity has become a vital cultural link connecting Chengdu with overseas markets.
Beyond cultural connections in the digital cultural and creative sector, Chengdu continues to draw global visitors with its abundant tourism resources. World Heritage sightseeing, Sichuan culinary experiences and all-season ice and snow sports are highly recognizable tourism offerings. Among these, year-round ice and snow experiences represent one of the fastest-growing categories.
According to the "China Ice and Snow Economic Vitality Report (2024-2025 Snow Season)", Chengdu ranks ninth nationwide in terms of supply scale for its ice and snow economy. The city has built more than 60 winter sports venues. Ice and snow sports have evolved from seasonal winter activities into year-round diverse experiences.
The backbone supporting this year-round ice and snow layout is the mature operation of indoor ice and snow venues. The "2024-2025 China Ski Industry White Paper" notes that among the world's top ten indoor ski resorts by snow area, Chengdu Sunac Snow Park in Dujiangyan boasts a snow area of 55,000 square metres, ranking fourth among them. Maintaining a constant indoor temperature all year round, the venue features seven ski runs of varying difficulty levels and operates year-round regardless of weather conditions. Visitors can enjoy skiing without waiting for winter. Tourists may also combine indoor skiing with visits to the Dujiangyan and Mount Qingcheng World Heritage Sites to create combined itineraries.
When winter arrives, Xiling Snow Mountain further enriches outdoor ice and snow experiences. As Southwest China's first scenic area offering round-the-clock skiing operations during snow seasons, Xiling Snow Mountain rolls out distinctive consumption offerings including hot pot in the snow and tea tasting to extend visitors' stays. During the 2024-2025 snow season, visitor numbers at Xiling Snow Mountain rose by 14.71% year on year, and weekend sell-out rates at surrounding hotels exceeded 90%.
To prepare for the upcoming surge in inbound tourist arrivals, Chengdu continues to optimize inbound facilitation services. Leveraging mutual visa exemption arrangements between China and countries including Thailand, Singapore and Malaysia, alongside the 240-hour visa-free transit policy at Chengdu Tianfu International Airport, the total number of inbound and outbound travellers through Chengdu ports is projected to hit 144,000, averaging approximately 18,000 people per day. Chengdu entry-exit authorities have opened dedicated green channels for tour groups. Major scenic sites have set up multilingual service stations, providing one-stop services including ticketing, guided tours and emergency support.