A CIGAR FIT FOR THE KING OF ROCK AND ROLL MEMPHIS, Tenn., Nov. 11 /PRNewswire-AsiaNet/ -- Elvis Presley fans and cigar aficionados unite! The Elvis Presley(R) Cigar hits the international marketplace today. Best described as a medium-bodied cigar with a smooth finish, the Elvis Presley(R) Cigar is completely handmade by master cigar rollers. The filler is carefully blended Cuban seed Dominican tobacco with a Mexican binder. An aged Sumatra wrapper allows for a creamy finish that only comes with a mature leaf. The initial line of Elvis Presley(R) Cigars includes Robusto, Corona, and Churchill sizes. Each cigar boasts a band with a photo of Elvis and the official Elvis Presley Enterprises hologram that indicates the authenticity of the cigar. "The legend of the celebrity must be matched by a legendary product," says Bill Lucchesi of Memphis Specialty Cigars. "And in the case of Elvis Presley, no compromises have been made. Focus groups were conducted to select the best blend of Dominican tobacco, and great care has been paid to the cigar's tobaccos and construction. We view the Elvis Presley(R) Cigar as a true competitor in the premium cigar market." The box in which Elvis Presley(R) Cigars are packaged is certain to appeal to cigar lovers and Elvis memorabilia collectors alike. The outside bears a bold display of the motifs most associated with Elvis and his music, while a classic photo of the King of Rock and Roll dons the box's inside. The suggested retail price for a box of 25 cigars is $150 per box. Individual cigars retail between $6 and $7 each. The Elvis Presley(R) Cigar is officially licensed by Elvis Presley Enterprises Inc. and joins an elite group of products which Elvis Presley Enterprises has granted worldwide distribution rights. For more information, photos, or to order Elvis Presley(R) Cigars, please visit us at www.epcigars.com, or by calling (901) 365-1848 or (800) 725-0975 (U.S. only). Elvis Presley(R) Cigars are imported and distributed by Memphis Specialty Cigars, LLC, based in Memphis, Tennessee. Elvis and Elvis Presley are Registered Trademarks of Elvis Presley Enterprises, Inc. (C) 1998 Elvis Presley Enterprises, Inc. CONTACT: Allison Lemm, Allison Swain Lemm, 901-683-5161,or E-mail: [email protected], for Memphis Specialty Cigars, LLC PHOTO: http://www.newscom.com/cgi-bin/prnh/19981111/CHW001 or NewsCom,213-237-5431 WEB SITE: http://www.epcigars.com