AUSTRALIAN MANAGEMENT EXPERT PRESENTS PLAN FOR THAI BUSINESSES TO SURVIVE & PROSPER IN ECONOMIC TURMOIL Bangkok, Thailand, 12 November 1998/MediaNet International-AsiaNet/--Aleading Australian management expert, Professor Peter Sheldrake, willoutline to RMIT University alumni how business in Thailand can survive andprosper in the future. In a period of regional instability, Professor Sheldrake will reveal a10 point plan for competitive success, designed to get businesses in Thailand through difficult financial times. This plan explains how to manage staff and cash flow in tight times, howto keep customers happy and extend the life of products and how to prepare for future change and growth. "Cashflow, customers and quality staff keep an organisation's lifebloodflowing," Professor Sheldrake said. "With a healthy organisation, businesses can focus on new opportunities,even in tough times, but this requires strategic management and a focus oncustomers' needs. "We are entering new times where new rules of leadership apply.Leadership in business will be the key to growth in rapidly changing and turbulent times," Professor Sheldrake said. Professor Peter Sheldrake is a former head of the Australian Institutueof Management and is now head of RMIT University's School of Management, part of Australia's largest business school. Before his presentation Professor Sheldrake will make himself availablefor questioning by the media. This is a must for any serious business ormanagement journalist in Bangkok. You are invited to attend this briefing. To confirm your attendance call Mr Matt Boland, Corporate Affairs Director, RMIT University on 0418503239. When: Saturday, 14 November, 5.30pm Where: Pan Pacific Hotel, Rama IV Road, Bangkok