BEIJING--7 Jun--PRNewswire/ InfoQuest
On May 31, 2013, Canon (China) announced the launch of their new "Image Bridge" project at the China Youth Development Foundation in Beijing. Aimed at delivering better support to the children at HOPE Schools and transcending language barriers by the power of image, Canon (China) invites Chinese HOPE School students to participate in communication with children from other Asian regions by exchanging photos, which tell stories of their lives and cultures. Here, photos serve as a bridge through which misunderstanding is prevented, experience is shared and friendship is fostered.
(Photo: http://www.prnasia.com/sa/2013/06/04/20130604130548188774.html)
"Image ? Light of Hope" is a public welfare project that focuses on education enlightenment, and is an integral part of Canon's "CSR through imaging technology" strategy. After making years of effort, Canon's donations have grown from providing basic infrastructure support to educational resources. Besides teaching students to record their lives by taking photos, Canon also encourages them to share them with children living in foreign countries to enhance mutual understanding. Based on previous experiences, children from other Asian countries have expressed a strong interest in knowing more about the culture and living environments of their Chinese peers. Hence the communication mode Canon adopted this time is the earliest stage of the "Canon Image Bridge" project. Canon (China)'s vision is to build many more bridges in the future in any part of the world.
This year, Canon Image Bridge is continuing its cooperation with the China Youth Development Foundation to hold photography lessons and photo exchanges activities. Photographs taken by Chinese students will be selected and send to other Asian countries during photography lessons whereas photographs taken by Asian children will be brought to Chinese Mainland and explain the cultural background, social customs by our volunteers during photo exchange activities.
Yang Xiaoyu, deputy secretary-general of the China Youth Development Foundation, said, "People tend to consider children of HOPE schools as vulnerable and try to 'give;' whereas what they really need is equal treatment and let them contribute to the community. As the ambassadors, they feel confident and with a strong sense of commitment, which is the expected result of education. Moreover, Project Hope expects more enterprises with social responsibility such as Canon to participate more, so as to broaden the children's vision and improve their self-confidence."
About Canon Group
Since its foundation in 1937, Canon has always been striving to create and deliver world-class products; and become a top global corporation by diversifying into new business fields throughout the world with its adherence to "Kyosei," the corporate philosophy. Focusing on optical technologies, Canon produces office equipment, imaging devices, industrial systems, and other products. Through the close connection between its global headquarter in Tokyo and regional headquarters in America, Europe, Asia, and Oceania, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan, to actively institute mindset and development transformation under the theme of "total optimization" and "focus on profit," with the goal of serving the society with advanced technologies and becoming the trustworthy and respectable company in the world. Currently it is in the fourth phase of the plan, with a yearly revenue of $39.998 billion in 2012 and a strong global presence with 275 subsidiaries all over the world, supported by 196,968 employees. (As of January 30, 2013)
For more Information, please click http://www.canon.com.cn/.
SOURCE: Canon