OUTBLAZE Launches Integrated CRM Service Customer Intelligence to Boost Revenues New CRM service provides precise customer data required to boost e-commerce revenue and keep abreast of customer trends. HONG KONG, Sept. 12 /HK PRNewswire-AsiaNet/ -- Outblaze(www.outblaze.com),the leader and pioneer in information and communication infrastructure services for the Web and wireless platforms, launched today Customer Intelligence, the first Customer Relations Management (CRM) service fully integrated with interactive community tools such as e-mail, message boards, chat rooms, calendars, etc. The service allows organizations to gather and analyze customer/user data based on usage. The unmatched capabilities of the service enable businesses to gain an in-depth and all-round understanding of their customers' needs, and therefore allow more efficient tailoring of services and products to enhance customer loyalty. It is not only scale that defines a company's competitive power, but also response rate and customer trend prediction. In order to gain a competitive edge, a business must understand how users and customers interact with the brand and company, and react swiftly to retain them. The Outblaze systems gauge customer information and activity, and can then be queried on default or customized topics. Businesses are thus able to obtain precise marketing, demographic, and usage intelligence on their customers. The new service is a valuable tool for all customer-facing businesses to strengthen and react quickly to customer needs and help those engaging in e-commerce to generate more revenue. Outblaze Founder and Chief Executive Officer Yat Siu said: "In today's highly competitive business environment, only those who are able to understand and provide precisely what their customers need will win customers' support and loyalty. Our Customer Intelligence service endows businesses with the critical capability to gather and analyze the information required to tailor products and customer service, and to complement sales and marketing efforts." Unlike conventional CRM software packages available today, the Outblaze service is a ready-made and running service that is activated on request. The process requires no technical expertise or additional resources. Outblaze handles the service operation, maintenance, development, and upgrade; businesses are not required to invest in technical know-how and instead can focus on making the best use of the detailed information delivered by the Outblaze service. "Using the new service in conjunction with the interactive communication services Powered by Outblaze, customers can derive maximum value from their customer database by extracting collective and individual data," said Mr. Siu. "The incremental value of this service is its integration with our other existing services. All Outblaze technologies are built to complement each other, and together they form a full integrated solution." The Company will continue to expand its scope of Web site services to include more value-adding applications and tools to enhance the operation and growth of companies in the competitive business and e-commerce environment, Mr. Siu added. About Outblaze Outblaze, the leader in information and communication infrastructure services for Wireless platforms and the Web, was founded in May 1998 in Hong Kong, and is Asia's first Internet company to recognize and meet the market demand for online Web site services and solutions. Outblaze solutions enable individuals and organizations to realize their full potential on the Internet, and are provided in a range of cost models. Headquarters are in Hong Kong, with offices in Silicon Valley, Germany, and Beijing. Hosting and co-location are arranged on a regional basis throughout the world. Outblaze is privately held, with strategic investments from Pacific Century CyberWorks, Hikari Tsushin, and Lotus Asset Management. For more media information, please visit the company's corporate Website at http://corp.outblaze.com or see contacts below. For Further Media Information: Outblaze Ltd. Ibrahim El-Mouelhy Tel: 852-2534-1234 e-mail: [email protected] SOURCE: Outblaze