Woodside Travel Trust Launches New Corporate Identity as RADIUS(SM) - The Global Travel Company VANCOUVER, British Columbia, Oct. 3 /PRNewswire-AsiaNet/ -- Woodside Travel Trust launched its new corporate brand as RADIUS(SM) - the global travel company. The announcement was made today at the Annual Shareholders Meeting at the Four Seasons Hotel in Vancouver, British Columbia, by Ivan Michael Schaeffer, President and Chief Executive Officer of RADIUS(SM) - the global travel company. RADIUS(SM) is the world's largest travel company comprised of 125 shareholder agencies in 80 countries, with over 6,300 travel agency locations and a combined sales volume of over $21 billion (USD). The benefits of the new brand to shareholder agencies includes, but is not limited to a travel management company that is more competitive in today's global marketplace by offering an improved and advanced group of travel management products and services. "The value proposition of RADIUS(SM) is to create maximum customer value delivered globally through local service excellence. RADIUS(SM) intends to maximize customer value for all three of its customer sets (multinational accounts, suppliers and shareholders) by offering local products and services developed by market leading companies who are linked by common global systems and operational practices," offered Schaeffer. "All around us, there are changes taking place in the business world. Alliances between companies that were once competitors are now creating multinational powerhouses. Advances in technology are bringing our world, and the people in it, closer together. The new name and identity represents the culmination of an intensely collaborative eighteen month process, commencing under the direction of then-Board Chairman, John C. Noble, Chairman of Northwestern Travel Management of Minneapolis, Minnesota, and concluding with current RADIUS(SM) Board Chairman Betta Carney, Chairman and Chief Executive Officer of World Wide Travel Service, Little Rock, Arkansas. This endeavor saw members of the Board of Directors, management, leading academics and branding professionals working together to develop a new identity that is reflective of the dynamics of the company itself," Schaeffer commented. "The ideas and concepts for our new identity evolved to position and reinforce our global reputation as a creative, progressive, innovative organization. RADIUS(SM) was chosen as the brand name as it reflects the operations of the company. Usually, a radius is defined as the line segment that joins the center of a sphere with any point on its surface, this imagery is appropriate since our leading business travel agencies are able to service travelers from the heart of their client's business to any point in the world. Our intent is for RADIUS(SM) to become a globally recognized business travel brand," concluded Schaeffer. RADIUS(SM) - the global travel company is the world's largest travel company with combined sales volume of over $21 billion (USD) from over 6,300 travel agency locations in 80 countries. RADIUS(SM) - the global travel company is headquartered in Bethesda, Maryland (USA) with regional offices in London, England; Lima, Peru and Singapore. This release and future press releases may be obtained at www.radiustravel.com . SOURCE RADIUS(SM) /CONTACT: Bob Booth, Senior Vice President, Marketing, or Ethan Z. Simon, Vice President, Corporate Communications, both of RADIUS(SM), 301-718-9500/ /Web site: http://www.radiustravel.com/