SKECHERS Footwear Announces International Marketing Campaign Featuring Britney Spears MANHATTAN BEACH, Calif., Dec. 4 /PRNewswire-AsiaNet/ -- As part of the company's strategy to build its women's sport business internationally, SKECHERS USA, Inc. (NYSE: SKX), a global leader in the lifestyle footwear industry, announced that it has signed an international marketing agreement with singer Britney Spears. SKECHERS USA, along with its more than 35 distribution partners, will launch an aggressive marketing campaign targeting teen girls around the world in early 2001. (Photo: http://www.newscom.com/cgi-bin/prnh/20001204/LAM003 ) The campaign will be centered on Britney Spears print ads and supported by point-of-purchase (POP) displays. Ads have been released immediately in select international markets with a full launch in all major arenas planned for February. The advertisements and point-of-purchase displays embody the youthful, trend-setting, edgy style of SKECHERS Sport for Women and Britney Spears, and echo the lifestyle of the teens and young adults who wear SKECHERS footwear, tapping into the heart and closets of these consumers. Britney Spears is featured in these ads wearing the SKECHERS Sport Energy style jogger in three different colors, all selected by the singer. Her unique style is reflected in hip, fashion-conscious outfits that highlight both Britney and the SKECHERS Sport product she's wearing. Point-of-purchase displays, geared to leverage the buying power of the teen market, will be placed in major department stores as well as specialty retailers. Dedicated SKECHERS areas with Britney Spears POP and Women's Sport product are to be created, identifying SKECHERS footwear as a lifestyle brand that relates to the interests of teenage girls and young women. "We're very excited that Britney Spears will be the highlight of our new international marketing campaign," said Michael Greenberg, President of SKECHERS USA. "Like our footwear, Britney is fresh, youthful and vibrant -- and she appeals to a diverse audience around the world. We hope to reach the same realm of success for SKECHERS that Britney has reached with her music." About SKECHERS USA SKECHERS USA, Inc., a Manhattan Beach-based company, designs, develops and markets lifestyle footwear for men, women and children. The Company offers a balanced assortment of basic and fashionable merchandise available in department stores and specialty retailers, as well as directly to consumers through company-owned SKECHERS stores, mail order and e-commerce. The Company sells its products in more than 100 countries and territories throughout the world. For further information on SKECHERS, please visit the Company's Web site at www.skechers.com or call the SKECHERS investor information line at 877-INFO-SKX. SOURCE SKECHERS USA, Inc. /CONTACT: media, Cherryl F. Cercado of Ogilvy Public Relations Worldwide, 310-407-7907, [email protected], for SKECHERS USA, Inc./ /Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20001204/LAM003 PRN Photo Desk, 888-776-6555 or 201-369-3467/ /Web site: http://www.skechers.com/