PRN INTERNATIONAL, THE FIRST CORPORATE GLOBAL NEWSWIRE, OPENS LONDON OFFICE LONDON, November 4/PRNewswire-AsiaNet/-- PRN International, the first global electronic full-text distribution service designed specifically for corporate news, has opened an office in London, PRNI President Shari Ford announced today. PRNI is a business unit of PR Newswire, the world leader in news release distribution to the media and financial community, which has served U.S. companies, institutions and agencies since 1954. "The goal of PRN International is twofold. First, while we have been transmitting news on behalf of our U.S.-based companies for decades, new expanded distributions and targeted reach make the newswire an even more potent communications tool. Second, in conjunction with our news affiliates around the world, we will pioneer the transmission of news releases from global corporations into North America," said Ford. "Our presence in international markets will also allow us to provide more market intelligence to our U.S. customers." The London office is headed by Mary Hunter who worked on Wall Street at Schafer Capital Management before spending three years developing the online and new media business at Morningstar, the prominent fund rating service. PRN International was established earlier this year to provide companies worldwide with the service quality and extensive reach which PR Newswire has been providing for its thousands of U.S.-based customers. In this effort, PRNI will be working closely with its partners throughout Europe, Asia, South America and the Far East and their corporate customers to provide the benefits of getting their news to the North American media and marketplace. "As one of PR Newswire's most established partners, we have worked together on news distribution for more than 35 years," said Clive Marshall Managing Director of Two-Ten Communications in London. "We have seen demand for high quality North American distribution services increase dramatically over the last few years; the establishment of PRNI's London office will enable us to help clients achieve their objectives even more effectively," said Marshall. "The formation of PRNI gives corporations a trusted communications network to get their financial, marketing or general business story to the U.S.," said Carl-Eduard Meyer of News Aktuell, a division of Deutsche Presse Agentur in Hamburg, Germany. "Any company whose stock is listed in the United States, is selling products there or which has business relationships, needs to get its news out on a continuous basis," he added. PR Newswire, a subsidiary of the United News & Media Group since 1982, is headquartered in New York and has 27 bureaus throughout the U.S. United is a U.K.-based international media and information group with leading positions in consumer publishing, broadcasting, business magazines and exhibitions, market research, and wholesale money and securities brokering. CONTACT: Shari Ford, President, PRN International, 212-596-1560 or [email protected] and Ira Krawitz, Vice President, PR Newswire, 212-596-1540