HONG KONG--Nov. 1--PRNewswire/Asia-AsiaNet Hong Kong Trade Development Council (HKTDC) and Yahoo!(R) Broadcast Services today (October 30) announced a marketing and technology partnership to create a webcast channel to promote Hong Kong's competitiveness globally. HKTDC plays host to tdctrade.com, a trade portal on the Internet which enjoys up to 1.8 million "hits" per day and hosts a community of over 600,000 local and overseas registered companies. The new webcast channel, which leverages Yahoo!'s leading multi-media technology platform on the Internet, will provide a wide array of HKTDC's productions on Hong Kong's advantages. HKTDC's Deputy Executive Director Anna Lai said,"For overseas enterprises, China's WTO entry provides the single largest business opportunity in the world today. Hong Kong offers outstanding advantages for those who plan to expand their business in this part of the world. "With the new webcast channel, we will be able to keep the global business community abreast of opportunities in Hong Kong and the Chinese Mainland, across all business sectors, on the Internet." Yahoo! Asia's Director of Broadcast Services Richard Pak said,"Yahoo! Broadcast Services is proud to provide HKTDC with an innovative technology to promote Hong Kong to worldwide audiences more effectively. Yahoo! Broadcast Services, through our powerful digital distribution network, enables HKTDC to deliver high-quality live and on-demand audio and video streaming to large audiences through the Internet." Yahoo! Hong Kong's General Manager Alfred Tsoi said,"On the marketing side, Yahoo! will upload HKTDC's event listings, keyword search listings, and monthly event highlights on http://events.yahoo.com/, which help HKTDC further expand its customer reach worldwide." To start with, the channel will broadcast four new series highlighting Hong Kong's advantages as a trade fair capital, an arbitration center, a merchandising and trading hub and a Chinese herbal product development center. The international channel will also provide access to a multi-media archive of over 300 HKTDC programmes featuring the dynamics of Hong Kong's trade and business on line.Highlights include: * Features on Hong Kong's major industries such as fashion & clothing, watches & clocks, gifts and premium, jewellery, houseware and electronics; * Features on China trade such as China's WTO entry, opportunities in the Western Region of China and 2008 Beijing Olympics; * Market intelligence from China, Asia and the rest of the world; * In-depth special feature series on the competitiveness of Hong Kong's manufacturing and service sectors; * Interviews with leading experts, government officials and renowned business operators on China and global trade; * Features on international trade fairs, conferences and global forum. Yahoo! Broadcast Services is an industry leader in helping organizations more effectively and efficiently engage, communicate and transact with audiences via audio and video Internet broadcasting. Customers include Fortune 500 corporations, sports leagues, media and entertainment companies, television and radio stations, advertisers and merchants. Yahoo! Broadcast Services also offers a suite of integrated,end-to-end services with customizable interactive features. Yahoo! Broadcast Services' adaptive platform ensures clients can always have the bandwidth they need, without sharing that bandwidth with other users. "With Yahoo!'s technical platform and international fame,Hong Kong is further extending its global reach with the launch of the new web cast channel, " added Mrs. Lai. SOURCE Hong Kong Trade Development Council CONTACT: Corporate Communication and Marketing Department of HKTDC, +852-2584-4510 Web Site: http://events.yahoo.com http://tdctrade.com /