Gametrac Appoints Heads of Global Marketing & PR from Ogilvy

ข่าวต่างประเทศ Tuesday January 27, 2004 11:06 —Asianet Press Release

JACKSONVILLE, Fla., Jan. 27 -- PRNewswire/AsiaNet
Tiger Telematics Inc. announces global positions at Gametrac Europe
Gametrac Europe Ltd, subsidiary of Tiger Telematics Inc. (TIGR), today appointed Patrik Wallgren as Head of Global PR and Johan Janson as Head of Global Marketing. Both join from Ogilvy and are assisting with bringing Gametrac Europe's new mobile gaming product, Gametrac, to market.
Gametrac is a multi-functional entertainment device offering pocket-sized, high quality gaming using both Bluetooth 2 and GPRS for multi-player gaming. The device has numerous in-built entertainment functions including a movie player, MP3 player, SMS and MMS messaging facilities and a high-resolution digital camera, all of which are easily accessed through the Windows CE .NET operating system. Its 2.8" TFT colour screen gives gamers the ultimate view and it boasts an ARM9 400Mhz processor with a 64-bit graphics accelerator. Gametrac is wired for GSM tri-band networks, enabling its use in five different continents.
"With his outstanding track record in marketing, Johan Janson is going to be a great addition to our team," commented Carl Freer, a director of Gametrac Europe. "Patrik Wallgren's expertise and experience in communications and PR campaign delivery will be an asset for Gametrac, as we launch our groundbreaking entertainment product into the competitive gaming market."
"Johan comes to Gametrac with more than 20 years experience of consumer marketing and advertising. One of Johan's first tasks is managing the overwhelming demand for soon to be available beta units, which are being sought after worldwide. Patrik has more than 6 years experience in consumer PR, global marketing and intercultural communications. He is currently managing the incredible increase of press, media, consumer and investor interest since Gametrac's successful preview of the device at Consumer Electronic Show at the Microsoft stand."
Notes to editors:
About Tiger:
Gametrac Europe Ltd is a series of owned subsidiaries of Tiger Telematics Inc. (Nasdaq: TIGR.PK) and is the maker of Gametrac, a next-generation mobile entertainment device. Set to launch in the UK in 2004, the gaming device includes in-built music, video, messaging and picture functions.
www.gametrac.com
www.tigertelematics.com
Tiger is a designer, developer and marketer of mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world. The systems are designed to operate on GPS and are currently being marketed to GSM current and potential subscribers, primarily by the company's United Kingdom based subsidiaries.
Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Tiger Telematics, Inc. and its subsidiary businesses and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Tiger Telematics, Inc.'s operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favourable terms; and those risks discussed in the Company's filings with the SEC.
SOURCE: Tiger Telematics Inc.
CONTACT: Global Media,
Patrik Wallgren,
Gametrac,
+46-73-574-89-08,
[email protected];
Mike Carrender, CEO,
Tiger Telematics, Inc.,
+1-904-279-9240
Web site: http://www.gametrac.com
http://www.tigertelematics.com
--Distributed by AsiaNet (www.asianetnews.net)--

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