LONDON, Feb. 4 -- PRNewswire/FirstCall/AsiaNet
Innovative Smart Advertising to target early adopters and create new revenue streams for advanced mobile gaming technology
Gametrac Europe Ltd, subsidiary of Tiger Telematics Inc (TIGR), has announced a strategic partnership deal with specialist network services provider NetLight.
The deal includes the incorporation of aggregation services including Smart Advertising (Smart Adds(TM)) and the opportunity to take Gametrac to MNVO status.
The Gametrac multi-functional device recently enjoyed an ecstatic response from gamers worldwide during its unveiling at Microsoft's booth at this year's Consumer Electronics Show in Las Vegas. Now it's advertisers turn to get excited.
The Gametrac device, utilizing state-of-the-art technologies from Tiger Telematics, provides advertisers with new, limitless opportunities to target specific demographics in real time, like never before. Thanks to the outstanding, audio-visual capacity of the Gametrac device, a completely new media channel is born. Advertisers get the brand-building qualities of TV commercials coupled with the sales-driving impact of Direct Marketing.
For example, imagine you own a chain of restaurants and it's almost lunchtime. You send Smart Adds to Gametrac users, advertising your delicious lunch specials and also have the option of specifically targeting those users in the vicinity of your restaurants. In the same way, a TV station could remind people about a program being aired in half an hour, or a box office could inform people about tickets going on sale in 45 minutes' time and so on.
Revenue streams from Smart Adds go towards subsidising the price of the Gametrac hardware or any other mobile device using the Gametrac marketing technology. Importantly, the option of receiving Smart Adds remains with the consumer and the decision can be made at the point-of-sale, in return for a discount on the product price. But since we are addressing early adopters, they will most certainly appreciate this way of communicating exclusively to them, especially when at the same time they receive offers of soft drinks, games or invitations to concerts in co-operation with other brands and Gametrac.
When we talk about cross-over possibilities, we mean how to maximize the interest and focus of the target audience in order to offer the advertiser's brand something that is more connected to entertainment than advertising.
Gametrac offers users a unique entertainment experience, with a focus on gaming, messaging, location, music and video.
Carl Freer, Founder and CEO of Gametrac Europe Ltd. states, "The prevailing shift to profitability by the provision of services and content cannot be ignored. Our challenge has been to cover every addressable revenue base within the scope of our technology. Smart Adds is revolutionary in that it graciously embraces advertorial content and delivers focused advertising. We are already talking to several major interested parties."
Erik Ringertz, CEO of NetLight states, "To work with the leading company in the Industry is both challenging and rewarding. The Gametrac product and the Smart Add technology are opening up a new market with a multitude of opportunities. Combining positioning technology and mobile communication in a gaming device gives both the advertisers and the users many new possibilities to explore."
Notes to editors:
About Tiger:
Gametrac Europe Ltd is a series of owned subsidiaries of Tiger Telematics Inc (Nasdaq: TIGR.PK) and is the maker of Gametrac, a next-generation mobile entertainment device. Set to launch in the UK in 2004, the gaming device includes in-built music, video, messaging and picture functions.
www.gametrac.com
www.tigertelematics.com
Tiger is a designer, developer and marketer of mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world. The systems are designed to operate on GPS and are currently being marketed to GSM current and potential subscribers, primarily by the company's United Kingdom based subsidiaries.
For further information, please contact: Global Media: Patrik Wallgren, [email protected] +44 (0)7813 64 77 52 Mike Carrender, CEO, Tiger Telematics, Inc. +1 904-279-9240
Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Tiger Telematics, Inc. and its subsidiary businesses and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Tiger Telematics, Inc.'s operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favourable terms; and those risks discussed in the Company's filings with the SEC.
SOURCE: Tiger Telematics Inc
CONTACT: Patrik Wallgren of Gametrac Europe Ltd
+44-7813-64-77-52
[email protected]
Mike Carrender, CEO of Tiger Telematics Inc
+1-904-279-9240
--Distributed by AsiaNet (www.asianetnews.net)--