Avoiding "Full Moon Poya Day" --PRNI Web Site Offers PR Experts' Guide to Negotiating Little-Understood World Holidays NEW YORK, January 21/PR Newswire- If you are a public relations professional and you're planning a press release to go to Sri Lanka in 1998, be sure that you don't schedule it for April 11. That's "Full Moon Poya Day", and it's a national holiday. And if your distribution target is Senegal or Bahrain, don't circle the date of July 7. That's Muhammad's birthday (Maouloud), and everything is basically closed. Similarly, it's not very thoughtful to send a news release on June 30 to Bangladesh (Bank Holiday), on October 15 to Burkina Faso (Rectification Day) or on March 21 to Lesotho (Tree Planting Day). These and hundreds of other holidays are found in a PR person's treasure trove called "World Holidays You Should Know About"(www.printernational.com/holidays c.html), contained in the new international Web site introduced today by PRN International, a business unit of PR Newswire. The site can be found at the URL www.prninternational.com. "Our holiday communications planner is just one of many services on our new global Web site," said Shari Ford, president of PRNI. "This planner has a list of 230 countries and no fewer than 2,700 holidays that the world will celebrate during 1998. For the communications professional, knowing what is happening in a country at any given time is essential if one wants to show respect and communicate effectively." The sources for the holidays are the official embassies of the nations cited. PRN International (PRNI), a business unit of PR Newswire , the world leader in the electronic distribution of full-text news releases, launched its Web site today as part of the unit's expansion of worldwide full-text corporate news services. The site offers information for investor relations and public relations professionals, financial analysts, the media and business people involved in the ventures worldwide.Contact: Ira Krawitz, Vice President, PR Newswire, 212-596-1540 [email protected] or Erica Hall, International Marketing Manager, PRN International, 212-282-1955 or [email protected]./