LONDON, June 21-- PRNewswire / AsiaNet
Singer/Actress Teams With Tommy Hilfiger to Inspire New Fragrance
Tommy Hilfiger Toiletries unveiled a new women's fragrance collection inspired by global megastar Beyonce Knowles at an exclusive press launch party in London. The collection, called True Star, captures the spirit of Beyonce's appeal and will hit counters in the fall. True Star comes in Eau de Parfum, body lotion, shower gel and fragrance satin shimmer and the scent contains contrasting florals as well as notes of toasted grains creating a softness that is both warm and familiar.
Beginning in October, the True Star collection will be available at select retail locations globally. To support the launch, an extensive television campaign produced by Laurent Chanez will feature Beyonce singing an exclusive rendition of "Wishing on a Star" a capella. Famed photographer, Mario Testino, shot the national print campaign showing Beyonce in a way she's never been seen before.
Since 1995, Tommy Hilfiger Toiletries has produced fragrances and body products under license that reflect the all-American lifestyle themes of designer Tommy Hilfiger. It is part of The Aramis and Designer Fragrances division of The Estee Lauder Companies.
B-roll Includes: Soundbites with Tommy Hilfiger and Beyonce Knowles, red carpet footage at the exclusive launch party in London, press conference and party footage.
1st Feed
Date: Tuesday June 22nd 2004
Time: 05:00-05:15 GMT
2nd Feed
Date: Tuesday June 22nd 2004
Time: 10:00-10:15 GMT
Europe Distribution:
Satellite: Eutelsat W2
Transponder: D9 C3 Slot 1
Downlink Frequency: 11675.625 Vertical
Symbol Rate: 5.6320
FEC: 3/4; Standard: 4:2:0
South American Distribution:
Satellite: NSS7
Transponder: NAH2/SCH2
Downlink Frequency: 11790.50 H
Symbol Rate: 6.1113
FEC: 3/4; Standard: 4:2:0
Asia Pacific Distribution:
Satellite: Pacific Ocean Region (POR) 180 degree Intelsat satellite.
Transponder: 21/11 upper channel 4
Downlink Freq 3769 MHz
Polarity RHCP
IRD Channel Four
FEC 7/8 Symbol Rate: 20.0 MBaud; Standard: PowerVu 4:2:0
Trouble number for all feeds: Pac TV 310-287-3800
SOURCE: Tommy Hilfiger
CONTACT: Elana Gichon,
+1-310-450-3884,
[email protected],
for Tommy Hilfiger
--Distributed by AsiaNet (www.asianetnews.net)--