KUALA LUMPUR, Aug. 10 -- Bernama/ AsiaNet
Global, regional and local programmes feature in "best of the best"
public relations showcase
Twenty-seven campaigns from 11 different countries have won top prizes in
the 2004 Golden World Awards for excellence in public relations awarded by the
International Public Relations Association (IPRA).
"The winners' list reflects the great diversity of public relations
activities and the enormous talent within the industry worldwide. Winners
included a programme to encourage dog owners to take responsibility for their
animals in Australia; a community relations campaign to promote the awareness of
sexual assault in Texas; a campaign to restore confidence in the health system
of Singapore during and after the SARS crisis; a consumer marketing programme
for the promotion of American Express cheques in Russia; an environmental
programme from Turkey to introduce a sustainable bio-diversity programme and
improve agricultural education as well as a campaign to create awareness of the
treatment of genital warts in Taiwan, " said Millicent Danker, Chairperson of
the Malaysian Chapter of IPRA and founder and chief executive of Perception
Management Sdn Bhd.
Danker was a member of the international jury of top practitioners for the
2004 Golden World Awards presented by IPRA. The competition's international
jury, composed of 44 senior practitioners from 25 countries, completed its
adjudication of 237 entries in London recently.
Criteria used by the jury to examine each entry included the competence and
quality demonstrated in terms of research, planning, execution and evaluation,
the clarity and coherence of messages, creativity and ethics, as well as local
conditions in the country of origin.
"Judging the Golden World Awards is especially rewarding because it is an
opportunity to recognize the diversity of our profession around the world,"
said Danker. "While the winners represent a wide range of geographies,
expertise and programming, all demonstrate a commitment to strategic planning,
creativity and results that met or exceeded the stated objectives.
"Most importantly, many winning programmes utilized public relations to
address and create awareness of critical issues with worldwide impact, such as
the SARS epidemic and protection of the environment," she said, adding that
she hoped to encourage Malaysian PR practitioners to submit cases for
consideration in the 2005 GWA.
Each year the jury votes for one of the Category Awards winners to go
forward as overall winner. The Grand Prize for Excellence will be announced and
presented by Mr Yoshitoshi Kitajima, the Chief Executive of sponsor DNP, at
the gala GWA dinner taking place in London on October 21st.
The GWA United Nations Award, a co-operation between IPRA and the UN, to
encourage public relations campaigns which meet the aims of the United Nations,
will be judged and awarded later in the year as well.
About GWA
The GWA, now in its 14th year, are organised by the International Public
Relations Association and sponsored exclusively by Dai Nippon Printing Co.,
Ltd. The Awards categories cover the full range of public relations disciplines
and are presented annually to the best campaigns, which demonstrate the power
and influence of public relations.
About IPRA
The International Public Relations Association (IPRA) is the premier
association for senior international public relations professionals. With over
1000 members worldwide, IPRA's activities include the global public relations
online magazine IPRA FrontLine; seminars and conferences including the Public
Relations World Congress; the public relations website www.ipra.org which
includes the IPRA Virtual Library; the IPRA Campaign for Media Transparency,
and the annual IPRA Golden World Awards for Excellence, which recognize the
best programmes from around the globe. IPRA is headquartered in England.
About Perception Management Sdn Bhd
Perception Management, established in 1996 in Kuala Lumpur, boasts a team of
both very experienced and young PR practitioners. It became an exclusive
Malaysian affiliate of Chicago-based Golin/Harris International, one of the
world's leading public relations firms, in October 2002. Perception Management
also has a branch office in the UK, under the name Perception Strategies (UK)
Ltd.
ISSUED BY PERCEPTION MANAGEMENT SDN BHD
FOR FURTHER INFORMATION,
PLEASE CONTACT : ROSMALA NASIR OR ALICE GEORGE
TEL : (03) 4257 5825 / 4256 2861
RELEASED BY BERNAMA PRWIRE MALAYSIA*GLOBAL
SOURCE: International Public Relations Association (IPRA)
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