SINGAPORE, Oct. 13 -- Xinhua/ PRNewswire/ AsiaNet
Broadcaster Renews Syndication Agreements
In Thailand, Vietnam, Cambodia and Myanmar
ESPN STAR Sports, Asia's number one sports broadcaster recently renewed
multi-year syndication deals in Thailand, Vietnam, Cambodia and Myanmar with
terrestrial broadcasters Channel 3, BBTV7, VTV-3, TV5, CTN and Myawaddy TV
respectively.
The deals will give viewers in these countries access to some of the
biggest sporting events in the world including the English Premier League, FA
Cup matches, England Home Team matches, World Pool Championship, San Miguel
Asian 9-Ball Tour and the Asian X Games among others.
In Indo-China, ESPN STAR Sports has been bringing world class sporting
coverage since 2001, expanding its distribution strategy in that region,
particularly in the area of syndication.
ESPN STAR Sports Senior Vice-President of Affiliate Sales Adam Zecha said,
"We are pleased to conclude syndication agreements with the six broadcasters --
Channel 3 and BBTV7, VTV-3, TV5, CTN and Myawaddy TV. It signifies two things
-- a strong partnership with these channels and continued distribution growth
particularly in Indo-China. We have built a strong line-up of world-class
sports programming and are delighted that fans in all of these territories will
be able to experience the best in sports television, including Asia's
most-watched sports programming, the English Premier League. The syndication
activity complements our extended sports coverage available on the 24-hour ESPN
and STAR Sports channels, which are available in each of these countries."
The syndication agreements mean that viewers are able to catch 'live'
matches of the English Premier League, which kicked off its 2004/2005 season on
August 14, accompanied by a line-up of programming which covers predictions,
highlights, news and information. Examples of these programmes are the EPL
'Weekly Highlights', 'Weekly Goals Show' and 'Weekly Preview Show'.
The agreements take ESPN STAR Sports' distribution to a total of 128
million households for ESPN and over 54 million households for STAR SPORTS.
ESPN STAR Sports is a 50:50 joint venture between two of the world's
leading cable and satellite broadcasters, ESPN Inc. and STAR. We are Asia's
complete sports provider reaching over 128 million households for ESPN and over
54 million households for STAR Sports (as of June 2004). We have 13 networks
--ESPN Asia, ESPN India, ESPN Taiwan, ESPN Philippines, MBC-ESPN (Korea), ESPN
Singapore, ESPN Hong Kong, STAR Sports Asia, STAR Sports India, STAR Sports
Taiwan, STAR Sports Singapore, STAR Sports S.E.A and STAR Sports Hong Kong. We
bring the world's premier live sports and leading regional events to viewers 24
hours a day. On the ground, the ESPN STAR Sports Event Management Group
manages and promotes premier sporting events around Asia, including the Asian X
Games, Futsal World 5's and the San Miguel Asian 9Ball Tour. On-line,
espnstar.com, espnstar.com.cn and espnstar.com.tw interact with millions of
users providing them with in-depth sports news, results and competitions. This
multilingual, online platform which is closely integrated with ESPN and STAR
Sports on air networks, has established the sites as the number one on-line
sports destination in their respective markets.
For further information, please contact:
Stephenie Vasko
ESPN STAR Sports
Tel: (65) 6488-6126
email: [email protected]
Cheryl Sim
ESPN STAR Sports
Tel: (65) 6488-6134
email: [email protected]
SOURCE: ESPN STAR Sports
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