SINGAPORE, Oct. 13 -- Xinhua/ PRNewswire/ AsiaNet Broadcaster Renews Syndication Agreements In Thailand, Vietnam, Cambodia and Myanmar ESPN STAR Sports, Asia's number one sports broadcaster recently renewed multi-year syndication deals in Thailand, Vietnam, Cambodia and Myanmar with terrestrial broadcasters Channel 3, BBTV7, VTV-3, TV5, CTN and Myawaddy TV respectively. The deals will give viewers in these countries access to some of the biggest sporting events in the world including the English Premier League, FA Cup matches, England Home Team matches, World Pool Championship, San Miguel Asian 9-Ball Tour and the Asian X Games among others. In Indo-China, ESPN STAR Sports has been bringing world class sporting coverage since 2001, expanding its distribution strategy in that region, particularly in the area of syndication. ESPN STAR Sports Senior Vice-President of Affiliate Sales Adam Zecha said, "We are pleased to conclude syndication agreements with the six broadcasters -- Channel 3 and BBTV7, VTV-3, TV5, CTN and Myawaddy TV. It signifies two things -- a strong partnership with these channels and continued distribution growth particularly in Indo-China. We have built a strong line-up of world-class sports programming and are delighted that fans in all of these territories will be able to experience the best in sports television, including Asia's most-watched sports programming, the English Premier League. The syndication activity complements our extended sports coverage available on the 24-hour ESPN and STAR Sports channels, which are available in each of these countries." The syndication agreements mean that viewers are able to catch 'live' matches of the English Premier League, which kicked off its 2004/2005 season on August 14, accompanied by a line-up of programming which covers predictions, highlights, news and information. Examples of these programmes are the EPL 'Weekly Highlights', 'Weekly Goals Show' and 'Weekly Preview Show'. The agreements take ESPN STAR Sports' distribution to a total of 128 million households for ESPN and over 54 million households for STAR SPORTS. ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters, ESPN Inc. and STAR. We are Asia's complete sports provider reaching over 128 million households for ESPN and over 54 million households for STAR Sports (as of June 2004). We have 13 networks --ESPN Asia, ESPN India, ESPN Taiwan, ESPN Philippines, MBC-ESPN (Korea), ESPN Singapore, ESPN Hong Kong, STAR Sports Asia, STAR Sports India, STAR Sports Taiwan, STAR Sports Singapore, STAR Sports S.E.A and STAR Sports Hong Kong. We bring the world's premier live sports and leading regional events to viewers 24 hours a day. On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events around Asia, including the Asian X Games, Futsal World 5's and the San Miguel Asian 9Ball Tour. On-line, espnstar.com, espnstar.com.cn and espnstar.com.tw interact with millions of users providing them with in-depth sports news, results and competitions. This multilingual, online platform which is closely integrated with ESPN and STAR Sports on air networks, has established the sites as the number one on-line sports destination in their respective markets. For further information, please contact: Stephenie Vasko ESPN STAR Sports Tel: (65) 6488-6126 email: [email protected] Cheryl Sim ESPN STAR Sports Tel: (65) 6488-6134 email: [email protected] SOURCE: ESPN STAR Sports --Distributed by AsiaNet (www.asianetnews.net)----InfoQuest (PP)--