VERNIER, April 8--PRNewswire-AsiaNet/InfoQuest
World's largest flavours company provides flavour essentials to design
healthful food and beverage products without compromising taste
Givaudan Flavours has introduced TasteSolutions(TM) for Health & Wellness,
in concert with the ever-growing consumer demand for more healthful products.
Active, busy lifestyles have driven consumer desire for physical and mental
wellness, and obesity has created major health concerns. The TasteSolutions(TM)
program enables food and beverage manufacturers to launch products that both
contribute to healthier lifestyles and taste great, while offering the benefits
of being nutritionally fortified or reduced in sugar, salt, or calories.
While food and beverage manufacturers are responding to the importance of
health and wellness, they face substantial product development challenges.
The TasteSolutions(TM) for Health & Wellness program provides essential
ingredients, such as maskers, modifiers, and enhancers, along with the
experience and knowledge to utilise this portfolio of unique ingredients in
customised ways to deliver the great taste consumers expect. Expertise in
product formulation, sensory science, ingredient development and regulatory
affairs, along with the world's largest group of flavour scientists are key
components of the TasteSolutions(TM) program.
"Givaudan understands that Health and Wellness is more than just a trend.
Consumers are changing their diets in fundamental ways, and over time, products
that contribute to healthier lifestyles will simply become mainstream," said
Mike Davis, president of Givaudan Flavours.
"TasteSolutions(TM) for Health & Wellness emphasizes Givaudan's
technologies and capabilities in overcoming the taste challenges often
associated with healthful products."
A focus on taste receptor research, that began more than 15 years ago,
demonstrates Givaudan's long-standing interest in understanding the science of
taste as a means to develop knowledge and technology. The foundation of this
research has led to discovery of novel ingredients that can modify common
negative taste attributes that often occur when formulating healthful foods
and beverages. Givaudan has put an emphasis on the discovery of natural
ingredients that have proven acceptance with consumers. These ingredients
have become essential components of the TasteSolutions(TM) for Health &
Wellness program.
Partnerships with the Monell Chemical Senses Institute, the German
Institute of Human Nutrition Potsdam-Rehbruecke, and the Institute of Food
Chemistry at the University of Muenster, broaden Givaudan's internal knowledge
and research efforts. "Our collaboration with distinguished research partners
provides capabilities that are unmatched in our industry," said Bob Eilerman,
head of Givaudan Flavours, Research and Development. This technology
foundation, combined with Givaudan's creativity in concept and flavour design,
helps overcome taste challenges associated with fortified or functional foods
and beverages, and with systems reduced in sugar, salt and fat.
http://www.givaudan.com
About Givaudan
Givaudan is a world leader in the flavours and fragrances industry. It has
its own operations in 40 countries worldwide and is represented in 70 more. In
2004, Givaudan recorded sales of CHF 2.68 billion and counted over 5,900
employees. Givaudan leads the world flavour industry and specializes in
solving flavour-related technical problems.
SOURCE: Givaudan Flavours
CONTACT: Shirine Coburn, Coburn Communication
+1-212-730-7277, [email protected]
Web site: http://www.givaudan.com
--Distributed by AsiaNet (www.asianetnews.net)--