Estee Lauder Teams with Renowned Fashion Designer Tom Ford

ข่าวต่างประเทศ Monday April 18, 2005 10:19 —Asianet Press Release

NEW YORK, April 18-PRNewswire-AsiaNet/InfoQuest Multi-Year Deal Will Create TOM FORD Beauty Business Estee Lauder announces a first-of-its-kind creative collaboration with world-renowned fashion designer Tom Ford. This marks the first time the Estee Lauder brand has partnered with an outside fashion designer. Ford will collaborate in the creation of a TOM FORD for ESTEE LAUDERline to be sold at cosmetics counters in time for the Holiday 2005 season. A more extensive collection will follow for Spring 2006 and a stand-alone brand, TOM FORD beauty, will launch in Fall 2006 to create and market a fragrance and other related products. Tom Ford is among the most highly respected and successful designers of the last decade. Ford is credited for reviving both Gucci and Yves Saint Laurent through influential collections and provocative ad campaigns. During 10 years as Creative Director, Gucci sales increased from $230 million in 1994 to almost $3 billion in 2004, making Gucci one of the largest, most profitable luxury brands in the world. Estee Lauder is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. Video Highlights Include: press conference footage, soundbites with Tom Ford, John Demsey, Estee Lauder Global Brand President and Aerin Lauder, Senior VP, Global Creative Directions. To screen b-roll or download broadcast quality video, visit http://www.dogmatic.com/esteelauder Link will be active 00:00 GMT on 4/13/05 Satellite Coordinates: Europe Feed # 1 Date: 13th April 2005 Time: 0900-0915 GMT Feed # 2 Date: 13th April 2005 Time: 1330-1345 GMT Satellite: Eutelsat W2 DL Freq: 11675.625 Vertical Symbol Rate: 5.632 FEC: 3/4 Color: PAL NTL Uplink trouble#: +44(0)1962.823000 Pactv London trouble#: +44.207.702.1427 Also @ BT Tower on Pactv Facility Line ABQ H3. Call Pactv London for complementary re-feed Asia Pacific Date: 13th April 2005 Time: 0900-0915 GMT Satellite: PAS 2 Transponder: 08c DoL Freq: 3901 Polarity: Horizontal FEC: 3/4 Symbol Rate: 30.8 IRD Channel: Virtual Channel FOUR-Service ID 1 Color: NTSC Pactv trouble#: 1.310.287.3800 PAS NAPA Uplink +1.404.381.2600 Also L.A. PACTV POOL circuit @ LA Switch & via Pacbell on request South America Date: 13th April 2005 Time: 0900-0915 GMT Satellite: PAS 9 Transponder: 10c DL Freq: 3880 Horizontal FEC: 7/8 Symbol Rate: 27.69000 IRD Channel: Virtual Channel 6 - Network ID 5002 Color: NTSC SOURCE: Estee Lauder NOTE TO EDITORS: Hardcopy: Elana Gichon @ Dogmatic: +1-310-450-3884, [email protected] Satellite: Pactv: +1-310-287-3800 CONTACT: Elana Gichon of Dogmatic, +1-310-450-3884, [email protected] First Call Analyst: FCMN Contact: Web site: http://www.dogmatic.com --Distributed by AsiaNet (www.asianetnews.net)--

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