NEW YORK, April 18-PRNewswire-AsiaNet/InfoQuest
Multi-Year Deal Will Create TOM FORD Beauty Business
Estee Lauder announces a first-of-its-kind creative collaboration with world-renowned fashion designer Tom Ford. This marks the first time the Estee Lauder brand has partnered with an outside fashion designer.
Ford will collaborate in the creation of a TOM FORD for ESTEE LAUDER
line to be sold at cosmetics counters in time for the Holiday 2005 season. A more extensive collection will follow for Spring 2006 and a stand-alone brand, TOM FORD beauty, will launch in Fall 2006 to create and market a fragrance and other related products.
Tom Ford is among the most highly respected and successful designers of the last decade. Ford is credited for reviving both Gucci and Yves Saint Laurent through influential collections and provocative ad campaigns. During 10 years as Creative Director, Gucci sales increased from $230 million in 1994 to almost $3 billion in 2004, making Gucci one of the largest, most profitable luxury brands in the world.
Estee Lauder is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products.
Video Highlights Include: press conference footage, soundbites with Tom Ford, John Demsey, Estee Lauder Global Brand President and Aerin Lauder, Senior VP, Global Creative Directions.
To screen b-roll or download broadcast quality video, visit
http://www.dogmatic.com/esteelauder
Link will be active 00:00 GMT on 4/13/05
Satellite Coordinates:
Europe
Feed # 1
Date: 13th April 2005
Time: 0900-0915 GMT
Feed # 2
Date: 13th April 2005
Time: 1330-1345 GMT
Satellite: Eutelsat W2
DL Freq: 11675.625 Vertical
Symbol Rate: 5.632
FEC: 3/4
Color: PAL
NTL Uplink trouble#: +44(0)1962.823000
Pactv London trouble#: +44.207.702.1427
Also @ BT Tower on Pactv Facility Line ABQ H3. Call Pactv London for
complementary re-feed
Asia Pacific
Date: 13th April 2005
Time: 0900-0915 GMT
Satellite: PAS 2
Transponder: 08c
DoL Freq: 3901
Polarity: Horizontal
FEC: 3/4
Symbol Rate: 30.8
IRD Channel: Virtual Channel FOUR-Service ID 1
Color: NTSC
Pactv trouble#: 1.310.287.3800
PAS NAPA Uplink +1.404.381.2600
Also L.A. PACTV POOL circuit @ LA Switch & via Pacbell on request
South America
Date: 13th April 2005
Time: 0900-0915 GMT
Satellite: PAS 9
Transponder: 10c
DL Freq: 3880 Horizontal
FEC: 7/8
Symbol Rate: 27.69000
IRD Channel: Virtual Channel 6 - Network ID 5002
Color: NTSC
SOURCE: Estee Lauder
NOTE TO EDITORS: Hardcopy: Elana Gichon @ Dogmatic:
+1-310-450-3884, [email protected]
Satellite: Pactv:
+1-310-287-3800
CONTACT: Elana Gichon of Dogmatic,
+1-310-450-3884,
[email protected]
First Call Analyst:
FCMN Contact:
Web site: http://www.dogmatic.com
--Distributed by AsiaNet (www.asianetnews.net)--