WINDSOR, England, Sept. 22 /PRNewswire-AsiaNet/InfoQuest InterContinental Hotels & Resorts (NYSE: IHG; London) announced today it will launch a new global brand advertising campaign on 26 September. InterContinental's new advertising campaign is the result of positioning work that has been ongoing since late 2004. The brand's new tagline challenges its audience to answer the question, "Do you live an InterContinental Life?" "At a time when other hotel brands are working to keep people in a 'bubble,' InterContinental wants to provide our guests with memorable and unique experiences that will enrich their lives and broaden their outlook," said Jenifer Zeigler, senior vice president, global brand management, InterContinental Hotels & Resorts. "We believe the new social currency is about being 'in the know.' And we can deliver that to our guests through great travel experiences." The campaign launch consists of a television commercial filmed in Sydney, Australia, featuring Australia's Challenge Yacht, named Spirit, built for the 1992 Americas Cup in San Diego. The campaign's first print executions feature photography shot on the beaches and in the local markets of Bali, Indonesia. "At InterContinental, we believe travel is a great thing," said Zeigler. "Launched in 1946, InterContinental Hotels became the symbol of glamour, sophistication and success that years later, continue to define international travel." The television spot will air on CNN International as well as in-flight programming on British Airways, United, American, Emirates and Singapore airlines. The print media schedule includes insertions in The Wall Street Journal, The New York Times, Newsweek, Time Magazine, Forbes, The Financial Times, Economist, The Times and Business Week as well as major in-flight publications. The campaign launches on Monday, 26 September and continues through the 2005 business travel season. Note to Editors: InterContinental Hotels Group PLC of the United Kingdom (LSE: IHG, NYSE: IHG) is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, more than 3,500 hotels and over 537,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental(R) Hotels & Resorts, Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R), Candlewood Suites(R) and Hotel Indigo (TM), and also manages the world's largest hotel loyalty program, Priority Club(R) Rewards, with over 26 million members worldwide. In addition to this, InterContinental Hotels Group has a 47.5% interest in Britvic, one of the two leading manufacturers of soft drinks, by value and volume, in Great Britain. InterContinental Hotels Group offers information and online reservations for all its hotel brands at http://www.ichotelsgroup.com and information for the Priority Club Rewards program at http://www.priorityclub.com. For the latest news from InterContinental Hotels Group, visit our online Press Office at http://www.ihgplc.com/media. SOURCE: InterContinental Hotels Group PLC CONTACT: Jennifer Ploszaj of InterContinental Hotels Group PLC, +44-1753-410-341, or +44-7808-098-724/ Web site: http://www.ichotelsgroup.com http://www.priorityclub.com http://www.ihgplc.com/media/ --Distributed by AsiaNet (www.asianetnews.net)--