ZURICH, Switzerland--19 Oct--PRNewswire-AsiaNet/InfoQuest Starhome, the leading provider of mobile roaming technology and services has been selected by CSL to supply its roaming customers with another advanced roaming solution. In addition to the existing Virtual Home Environment (VHE) services, roamers on the CSL network can now also benefit from Starhome's Intelligent Call Assistant(tm). Starhome's Intelligent Call Assistant (ICA) service helps to improve call completion rates and customer satisfaction. The new service will allow calls to be completed even in cases where roamers continue to dial from their phone book without setting up international dialing codes. The patented Starhome Intelligent Call Assistant service enables CSL to analyze dialing mistakes, correct calls via a global numbering plan and patented application logic, and complete the calls seamlessly. By completing more calls and improving the use of VPMN features and services, CSL will increase revenues and visitor traffic while addressing roamers' basic needs. Roamers receive the assistance they need for international dialing thereby improving their roaming experience and encouraging them to use their mobilephones when traveling. According to Richard Midgett, Director, International & Wholesale of CSL, "After successfully implementing Starhome's VHE we have decided to further enrich the mobile roaming services provided to our subscribers and international business travelers roaming on the CSL network. Intelligent Call Assistant will not only bring in additional revenue, but more importantly, improve roamers' experience on the CSL network." Starhome's Ilan Raviv, VP of Sales, Asia, explained that mobile operators can substantially increase their revenues each year when maximizing global roaming potential. "The additional revenues are generated by handling the uncompleted calls and dialing mistakes caused by users' lack of familiarity with international dialing and phone book dialing. International roaming needs to be kept seamless for travelers, so that when they step off the plane they can make calls the same way they do at home. Starhome's products help the CSL network maintain its high level of user satisfaction." About Hong Kong CSL Limited ("CSL") CSL is a pioneer in the mobile communications market in Hong Kong. The Company launched its mobile services in 1983, and today operates a world-class GSM / WCDMA network through its mobile brands: 1O1O and One2Free. CSL introduced its 3G and Wi-Fi Service in 2004 and HSDPA in 2006, and has pioneered the launch of HSCSD, GPRS, MMS, EDGE, Video Sharing and "3G MobileTV" in Hong Kong. In April 2006, CSL and New World Mobility officially merged. For more information about CSL, please visit http://www.hkcsl.com . About Starhome Starhome is the leading provider of roaming solutions and technologies that enable mobile network operators to maximize their roaming business potential. Starhome has pioneered the market of VAS for roamers and is the recognized driving force in the market today, offering a broad portfolio of roaming services with proven business value. Starhome's customer- and quality-oriented approach ensures telco-quality products, smooth implementation and professional support throughout the product lifecycle. Starhome's global footprint includes the world's largest Mobile Network Operators and Operator Groups -- together providing access to roaming service for more than 50% of roamers worldwide. For further information on Starhome, please go to http://www.starhome.com . Media Contacts Paul Stallard Eclat Marketing E-mail: [email protected] Tel: +44 118 989 5600 SOURCE Starhome /CONTACT: Paul Stallard, Eclat Marketing, [email protected] , +44-118-989-5600/ /Web site: http://www.hkcsl.com http://www.starhome.com / --Distributed by AsiaNet ( www.asianetnews.net )--