BANGKOK--7 Mar--PRNewswire-AsiaNet/InfoQuest Sales numbers clearly indicate: Many consumers in Europe are keen on authentic groceries from Asia. Not only Asians living in Europe are looking for their trusted brands. The Europeans themselves are discovering the exciting, rich taste of Southeast Asian cuisine as well. Inspired by restaurant meals on exotic holiday destinations, Europeans want to recreate the same mouth-watering flavours in the comfort of their own home. An essential ingredient is Golden Phoenix's delicious jasmine rice, which is now entering the European market through business partner and distributor Heuschen & Schrouff Oriental Foods Trading. The Chia Meng Group is meeting the need for authentic Asian products outside of Asia and is now offering their number one rice brand Golden Phoenix in 25 European countries. Chia Meng is present in many countries of the world in the continents of Asia, Europe, America, Africa and Australia, making them one of the biggest rice exporters in the world. The Golden Phoenix rice now comes in new global packaging, displaying a Golden Phoenix on the cover. Traditionally, the Phoenix is a symbol of an animal that possesses magical powers and for which other animals have respect. As a special launch promotion, each pack of 40lbs contains a free teacup, perfect to measure rice as well as for having a nice cup of (jasmine) tea after an enjoyable rice meal. Exclusive European distributor Heuschen & Schrouff has an outstanding reputation as an importer throughout Asia. The company's product range currently consists of more than 2.300 products covering all parts of the Asian cuisine. The Chia Meng Group was founded 70 years ago by Bualim Sae-Kho, and made into a commercial success thanks to the vision of his two sons, Kosol Manathanya and Kamon Manathanya. Their trademark symbol is the Golden Phoenix. Heuschen & Schrouff was established in 1961 in the Netherlands and is the exclusive distributor of 41 authentic Asian A-brands on the European market. Contact: Heuschen & Schrouff Oriental Foods Trading Thailand contact +66-02-967-8200 SOURCE: Heuschen & Schrouff Oriental Foods Trading CONTACT: Heuschen & Schrouff Oriental Foods Trading, Thailand contact, +66-02-967-8200 Web site: < http://www.heuschenschrouff.com > --Distributed by AsiaNet ( www.asianetnews.net )--