BEIJING--7 Aug--Xinhua-PRNewswire-AsiaNet/Infouest Perfect World and Nestle, in July 2007, became official partners in a strategic relationship which marked the first cooperative agreement between the original 3D MMORG in China as well as the internationally-famous brand of the same name. Because of this, domestic online-game fans will have a good chance to enjoy the wonderful and marvellous network world! As the developer and publisher of "Zhuxian Online," Beijing Perfect World, one of the biggest online-game developers and publishers in China, has enjoyed rapid growth momentum since its foundation in 2004. "Zhuxian Online," which launched early in 2007, creates a resplendent world and a "novel" of an online game. Perfect World invites the internationally-acclaimed celebrity Richie Ren to be the mouthpiece for the company, also investing a large amount of money in him for the creation, and later video, of a theme song as well as the fantasy MV in which the entertainment characteristics of the online game has been maximized. It is receiving a lot of attention from a great number of people. Two "giants" of the industry cooperating has once again made solid achievements in the field of China's original 3D network gaming. Hence, modern game fans will have the opportunity to taste delicious Nestle coffee while gaining awards like point-counting cards and objects within the games free of charge. Game players now have a chance to get even better experiences in"Zhuxian Online." The cooperation between Beijing Perfect World and Nestle will not only benefit in their mutual relations, but also promote the online games produced by Perfect World and the coffee manufactured by Nestle to the frontier of fashion. Hopefully, this will attract the next generation of hip consumers. CONTACT: Li Meng, Media Executive, Marketing Department of Beijing Perfect World Co., Ltd., Tel: +86-10-5885-8555 x1140 Fax: +86-10-5885-1012 Mobile: +86-138-1162-5754 SOURCE Beijing Perfect World Co., Ltd. --Distributed by AsiaNet ( www.asianetnews.net )--