LONDON--17 Oct--PRNewswire-AsiaNet/InfoQuest Partnership to allow Celltick to drive content and programming for FLASH! across 1.7 million subscribers Celltick, pioneer of active mobile marketing solutions has been appointed by Vodafone Essar to manage its FLASH! service in India. In a revenue sharing agreement, Celltick will be responsible for raising revenues of the service by managing all aspects of the FLASH! platform across India including editorial content, programming and content alliances. The service, FLASH!, which is powered by Celltick's LiveScreen(TM) Media, was launched in 2003 and has already proven to be highly successful, with a few hundred thousand users clicking through to revenue-generating content each month. Using cell broadcast technology, LiveScreen(TM) Media streams non-intrusive interactive "teaser" messages simultaneously to millions of mobile idle-screens. This transforms the mobile phone into a personal billboard for content, and also serves as a platform for marketing campaigns. FLASH! uses this platform to bring relevant content such as news, sports results and games to subscribers, catching their attention. The key lies in the simplicity of the service; all the user needs to do is click twice to access additional relevant content. Celltick's managed service team will use their global expertise to refine the targeting and content used in FLASH! to contribute directly to raising revenues for the service. The team's core competency is utilising LiveScreen(TM) Media to build a relevant, high quality user experience. As part of this process, a new localisation strategy will be introduced to acquire andmarket additional targeted content to users. In the second phase, the team expects to focus more on mobile advertising, using the service as a mass reach marketing platform for carefully selected campaigns. Mr. Harit Nagpal, Director-Marketing and New Business, Vodafone Essar said, "We now want to take this partnership with Celltick to the next level, by partnering with them not just for the technology, but also for managing programming of the service. We are confident that the Celltick team's knowledge and skills in technology and media will help increase revenues of the service." Stephen Dunford, CEO of Celltick said, "Celltick's managed service will help keep Vodafone Essar's service at the forefront of innovation and mobile marketing. The team at Celltick has the expertise to deliver tailored, local content, allowing Vodafone to reap the benefits of additional revenue through an enhanced user experience. The end-to-end service that our managed service team provides is first class in delivering results." Celltick's LiveScreen(TM) Media is used by over 20 mobile network operators worldwide, and has over 35 million active users. About Celltick www.celltick.com Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space. Its flagship product, LiveScreen(TM) Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators. Celltick cooperates with mobile operators to turn the mobile screen into a powerful revenue driver. The company has close relations with all network infrastructure companies, major SIM vendors, leading handset manufacturers and industry standard organisations, as well as global content providers and media agents. Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand and Brazil and R&D Centre in Israel. About Vodafone Essar Limited Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular licence for Mumbai. Vodafone Essar now has operations in 16 circles covering86% of India's mobile customer base, with over 35.6 million customers*. Over the years, Vodafone Essar, under the Hutch brand, has been named the 'Most Respected Telecom Company', the 'Best Mobile Service in the country' and the 'Most Creative and Most Effective Advertiser of the Year'. Vodafone is the world's leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. The Essar Group is a diversified business corporation with interests spanning the manufacturing and service sectors like Steel, Energy, Power, Communications, Shipping & Logistics and Construction. The Group has an asset base of over Rs.400 billion (US$ 10 billion) and employs over 20,000 people. *Figures from Cellular Operators Association of India, 30 September, 2007. SOURCE: Celltick CONTACT: Emma Turner, or Cristina Whittington, [email protected], both of Nelson Bostock Communications, for Celltick, +44-0-207-7229-4400 Web site: http://www.celltick.com --Distributed by AsiaNet ( www.asianetnews.net )--