SINGAPORE/March 5 1997/MediaNetInternational-AsiaNet/-- Levi Struss & Co.'s Asia Pacific Division announced today the appointment of advertising agencies Bartle, Bogle Hegarty and McCann-Erickson to collaboratively serve the company's region-wide advertising needs. Bartle, Bogle Hegarty (BBH) has been appointed to manage pan-regional strategy and creative advertising concepts in Japan, Korea, Hong Kong, Taiwan, the Philippines, Indonesia, India, Australia and New Zealand. BBH produced the award winning "Clayman" television commercial that was seen throughout Asia last year. McCann-Erickson has been retained as the Media Planning and Buying agency for Asia-Pacific, with the exception of Japan, Indonesia and New Zealnd. As part of the new assignment, McCann-Erickson will name a Regional Media Director for LS&Co. to be based in Singapore. Through the Levi's (R) and Dockers (R) brand of jeans and casual apparel, Levi Strauss & Co. is the brand leader in all Asian markets where it distributes it's products. The company has set aggressive targets for further growth across the region. "As we prepare for taking the business for jeans wear and casual apparel to the next level in Asia, it is imperative that we develope relationships with those who understand the soul of our brands, as well as our target consumers," says Patricia Royak, Vice President of marketing for LS&Co. Asia Pacific Division. "BBH's outstanding track record for developing effevtive and award winning creative provides the platform for the Levi's (R) brand to become the apparel'brand of choice' for consumers in Asia." The company says the have managed to find the best of both world's by retaining McCann-Erickson for Media Planning and Buying an area in which McCann's leads the Asian markets. "McCann-Erickson has a deep understanding of both the region and our business, and their continued involvement will ensure that we get the right mesages to our target market through the most effective and creative means possible," Ms. Royak continued. Leve Strauss & Co. is the world's largets manufacturer and marketer of jeans and casual apparel. In Asia, the company operates owned-and-operated marketing business in Japan, S. Korea, Hong Kong, Taiwan, India, the Philippines, Malaysia, Indonesia, Australia and New Zealand. The company also operates distributors in Singapore and Guam, and a licensee in Thailand. The company employs more than 38,000 people around the world, and in 1996 record sales of $7.1 billion (USD). In Asia, the company markets apparel under the Levi's (R) and Dockers (R) brand names.For further information please contact:Ms Pat Royak V.P. marketing Asia Pacific Division Tel. 0011 65 730 7773