CHIMTHAI Company Limited, a New venture in the creation and development of high-quality Thai food products, is pleased to announce the official launch of its new brand, "MAKVAN." The MAKVAN brand emerges from the visionary leadership of Ms. Irin Taveekuerkulkit, Co-Founder and CEO of CHIMTHAI, with the mission to introduce the "distinctive flavors" of unique Thai ingredients to the global market. The brand embodies a profound commitment to inspiring innovation and creating new value within the culinary industry.
With over 18 years of extensive experience in Food Marketing & Branding, Ms. Irin Taveekuerkulkit has cultivated a wealth of expertise through collaborations with national-level chefs, five-star hotels, and numerous international food brands. Her accomplishments are underscored by prestigious accolades, including the Marketing Excellence Award Asia from Singapore. Yet, amidst these successes, Irin Taveekuerkulkit continuously sought a deeper, "true value" that could generate a positive impact on both society and the food sector.
The pivotal inspiration for MAKVAN's inception stemmed from Irin Taveekuerkulkit's direct experiences traveling to local communities, immersing herself in their ways of life, and discovering indigenous ingredients across Thailand. A persistent question echoed in her mind: "Why haven't these precious ingredients been elevated and introduced to the world in a meaningful way?" The answer materialized when a local community informed her of the impending necessity to cut down The Spice trees - a unique, fragrant, and zesty local spice - to plant cash crops instead. This urgent situation galvanized her start The Brands driven by a vision of its inherent "value" beyond mere "commercial worth" at that moment, thereby preventing the potential loss of a significant local agricultural and culinary heritage.
Crafting New Flavors from Nature: From Local to Global
MAKVAN stands as a testament to the immense potential of Thai ingredients, particularly "Fragrant Peppercorn," which possesses an unparalleled aromatic and zesty profile. It delivers a refreshing, tingling sensation similar to wasabi or mustard, yet without lingering spiciness, all while maintaining an unmistakable Thai charm. Ms. Irin meticulously developed Fragrant Peppercorn-based products through a rigorous R&D process, collaborating with certified manufacturing facilities. This led to a diverse range of offerings, including seasoning sauces, marinades, BBQ sauces, spicy mayo, hot sauces, seasoned salts, and dry rubs. Most recently, the brand unveiled its "Mountain Salt Blend," an aromatic Fragrant Peppercorn-mixed salt that encapsulates the essence and stories of Thailand's majestic mountains in every crystal.
"Difference is Power": A Strategy for Success
Despite initial skepticism and challenges from peers regarding MAKVAN's Brands, Ms. Irin remained steadfast in her philosophy: "Difference is Power." She firmly believed that presenting novel and distinctive offerings was the key to driving change and pioneering new market segments.
Today, MAKVAN has garnered significant traction and start expanding its distribution channels to leading supermarkets, including Tops Supermarket, Gourmet Market, ICONCRAFT, and Mitzukoshi Depachika One Bangkok. Furthermore, CHIMTHAI Company Limited plans to introduce MAKVAN to international markets in the near future, aiming to showcase the unique essence of Thai flavors on a global stage.
Ms. Irin Taweekuerkoolkij concluded by stating, "For CHIMTHAI Company Limited, MAKVAN is more than just a food brand; it represents an inspirational journey to elevate precious Thai ingredients and local wisdom, creating distinction and new value in the global market. We are confident that MAKVAN will serve as an ambassador for Thai flavors, captivating consumers worldwide."
About CHIMTHAI Company Limited
CHIMTHAI Company Limited is a specialist in the creation and development of premium Thai food products. The company is dedicated to transforming valuable Thai ingredients into distinctive, high-quality products that meet international standards. CHIMTHAI's mission is to elevate Thai cuisine and empower local farmers by fostering stable and sustainable incomes.
Find MAKVAN (แม็คแวน) at
- Tops Supermarket
- Gourmet Market
- Icon Craft
- Mitsukoshi Depachika @ One Bangkok
- Shopee: [https://shopee.co.th/chimthai.asia]
- LINE: @?chimthai [https://lin.ee/bmJOWMn]
- Facebook: Chim Thai.Asia- An Artisan Market Place for Thai Food Fanatics
- Website: http://www.chimthai.asia
- Tel: 097-9859355