Italian Food and Beverage Products Back "Stronger-Than-Ever" at THAIFEX-Anuga 2022 in Bangkok, Presented by the Italian Trade Agency and Italian Embassy
Lazada Online Shopping and Live Cooking Demonstrations Featured at Italian Pavilion
The Italian Trade Agency (ITA) (www.ice.it), in collaboration with the Embassy of Italy in Thailand (www.ambbangkok.esteri.it), announces its presence at THAIFEX-Anuga 2022 (www.thaifex-anuga.com), with the opening of the Italian Pavilion, located in Hall 8 at Impact Muang Thong Thani. The pavilion will accommodate a wide variety of Italian companies and importers/ distributors, who will be promoting Italian food & beverages to Thailand businesses and consumers.
This year, around 60 Italian companies are confirmed to participate, much more than the number who participated at the previous THAIFEX-Anuga (2019). These include both companies well-established within the market and new entries, including seventeen local importers/ distributors.
The ITA is also displaying its collaboration with international e-commerce platform Lazada Thailand at the Italian Pavilion "Authentic Italy" (www.lazada.com), with the goal of bringing more Italian companies into the Thailand market through online shopping. The partnership with Lazada provides an opportunity for Thai consumers to experience the products they could not experience in Italy in person over the past few years.
Giuseppe Lamacchia, Trade Commissioner of the Italian Trade Agency Bangkok Office, remarked, "Italy is back and ready for business, as can be seen from the level of enthusiasm for and participation in this year's show. Throughout COVID-19, the Italian Trade Agency and Italian government have provided continuous support for Italian companies. Even during the years 2020-2021, Italian companies enjoyed good sales in Thailand due to our promotional activities?for example, during Italian Cuisine week?and agreements with major Thai retailers, such as Central Food, Big C, and The Mall Group. This year, we look forward to building on this success for all our Italian partners."
His Excellency Lorenzo Galanti, Italian Ambassador to Thailand, Cambodia, and Laos, added, "Despite our successes throughout a difficult period, there is still room to grow sales of Italian products in Thailand. Thai consumers respond well to our products. We look forward to introducing them to an even wider diversity of premium food and beverages from across twenty regions and two special regions in Italy."
The Italian companies at THAIFEX-Anuga will be presented in various aspects; via their importers/ distributors, in their own booths, or in a showcase in the Italian Trade Agency area. The pavilion will be separated into several main islands: an institution area for product showcases, an information desk, and common spaces for business meetings and negotiations.
Other special activities will also be available in the pavilion for visitors. These include:
- A dedicated cooking show desk with a live demonstration of Italian cuisine managed by Italian chefs and Italian restaurant representatives
- Wine tasting activities staffed by professional sommeliers.
Participants who respond to products during the live cooking show can source them directly with the distributor and order them immediately.
All five days of activities during the exhibition period will be supported by a dedicated communications campaign activated through traditional news media, social media, and influencers. On the last day of the exhibition, May 28th, 2022, a special activity is scheduled to be launched when the event opens to the public; promoting products displayed in the Italian Pavilion on Lazada's Lazmall.
Business and consumers interested in registering to attend THAIFEX-Anuga 2022 can register and view details at www.thaifex-anuga.com
Italian companies participating in THAIFEX-Anuga 2022: