BRIDGESTONE Joins Forces with ISUZU for "2024 ISUZU TIRE MASTER", Leveraging the Potential of Professional Sales and Service Practice for ISUZU After Sales Representatives Nationwide

Economy News Friday February 2, 2024 13:28 —

BRIDGESTONE Joins Forces with ISUZU for

Bridgestone Sales (Thailand) Co., Ltd., as the main high-qualityOE tires supplier for ISUZU under BRIDGESTONE brand, joined hands with Tri Petch Isuzu Sales Co., Ltd. to leverage the potential to prepare for readiness while enhancing professionalism for ISUZU After Sales Representatives nationwide in terms of sales presentation and advice provider for ISUZU customers, selecting BRIDGESTONE tires and other services with confidence. "2024 ISUZU TIRE MASTER" was aimed to build understanding and deliver an exceptional driving experience through BRIDGESTONE tires test drive.

BRIDGESTONE and ISUZU have arranged the "ISUZU TIRE MASTER" training program for the 7th year. This year, 160 ISUZU After Sales Representatives participated in the 2-day training program. On the first day, participants took part in both intensive theoretical and practical sections hosted by BRIDGESTONE team for basic tire knowledge and BRIDGESTONE OE tire products for ISUZU such as BRIDGESTONE DURAVIS developed for pickup trucks, and BRIDGESTONE DUELER developed for 4x4 pickups and PPV. Moreover, they had a chance to learn about professional tire checkups, BRIDGESTONE tire sales presentations and after sales marketing techniques from ISUZU team. On the second day, participants took a plant tour of the tire manufacturing process at Thai Bridgestone Co., Ltd., Nongkhae Plant in Saraburi province. The program ended with BRIDGESTONE tires test drive for ISUZU at Thai Bridgestone Proving Ground in Phra Nakhon Si Ayutthaya province.

Theoretical and practical sections

Plant tour of the tire manufacturing process at Thai Bridgestone Co., Ltd., Nongkhae Plant in Saraburi province

BRIDGESTONE tires test drive for ISUZU at Thai Bridgestone Proving Ground in Phra Nakhon Si Ayutthaya province

Mr. Jessada Jessadawanich, After Sales Marketing Department Manager, Tri Petch Isuzu Sales Co., Ltd., addressed that "ISUZU TIRE MASTER training program is essential for developing the capability and strengthening the potential for ISUZU After Sales Representatives, as well as leveraging the service standard to deliver impressive experience for customers throughout the usage at ISUZU service center nationwide regardless of tire replacement or other services. I would like to express my gratitude to BRIDGESTONE team for placing importance on the program, supporting ISUZU TIRE MASTER, and always creating high-quality tire products for ISUZU."
Mr. Yusuke Kosami, Project Management Office Manager Consumer Group, Bridgestone Sales (Thailand) Co., Ltd., said that "Our active collaboration of the 7th year for ISUZU TIRE MASTER training program has reflected BRIDGESTONE's dedication to driving growth together with ISUZU by unlocking the potential, developing the capability of sales and after sales techniques, along with building the credibility for high-quality BRIDGESTONE OE tires for ISUZU. As the main OE tires supplier for ISUZU, we will continue to support this training program onwards.

About Bridgestone in Thailand

Headquartered in Tokyo, Bridgestone Corporation is a global leader providing sustainable mobility and advanced solutions. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. It offers an extensive range of quality tires, carefully developed to suit local conditions and to deliver social value and customer value. Bridgestone is dedicated to shaping a sustainable future of mobility and improving the way people move, live, work and play.

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