Bangkok--28 Sep--Hill & Knowlton
Combining the best of technology and content, Sony is THE only company capable of delivering unparalleled 3D entertainment innovation
Sony Thai Co., Ltd. is today proud to present an extensive suite of 3D entertainment solutions at a ‘Sony 3D World’ press conference that will revolutionise consumers’ viewing experiences. As a consumer electronics leader in Thailand and Asia Pacific, Sony is the only manufacturer to offer total 3D enjoyment at every stage of the experience from start to finish. To showcase this, today’s session sees the debut of Sony’s latest range of Sony 3D World products, including the 3D BRAVIA TV, 3D Blu-ray home theatre system, PlayStation? 3 and digital imaging lines offering high quality 3D entertainment.
“As a 3D creator and developer, Sony’s commitment to 3D entertainment was demonstrated during our official sponsorship of the 2010 FIFA World Cup and broadcasting of the tournament in 3D via Sony’s 3D BRAVIA LCD TVs to people in 4,150 stations around the world. Today, we pleased to be launching the Sony 3D BRAVIA TV to Thai consumers and we encourage them to come and try out the full 3D experience for themselves, including the ‘3D Lens to the Living Room’ concept, which represents one of our core ‘Sony 3D World’ marketing strategies,” said Mr Haruhito Tanigawa, Director, Head of Consumer Electronics, Sony Electronics Asia Pacific. “As the leader in 3D innovation, Sony delivers unrivalled 3D entertainment solutions with technologies, products and content brought from production right into the comfort of your own home.”
“3D technology is still gaining popularity in markets around the world and we are seeing rapid growth here in Thailand, both in terms of 3D television sales and the introduction of new 3D cinemas,” said Mr Toru Shimizu, Managing Director, Sony Thai Co., Ltd. “Sony Thai initially began to showcase the 3D experience to consumers by setting up 3D TVs at key locations across the country — particularly during the FIFA World Cup. The feedback from these activities was so positive that we were encouraged to strengthen our leading position in 3D innovation and bolster our 3D offerings in Thailand through the Sony 3D World concept. As such, we are now offering Thai consumers a full range of 3D solutions that deliver a new world of entertainment, movies, games and content creation. This includes the 3D BRAVIA LCD TV, home theater systems and PlayStation 3 for a truly immersive 3D cinematic and gaming experience, as well as the Cyber-shot and Alpha Camera with 3D Sweep Panorama function for creating your own 3D world.”
Sony 3D World Marketing Activities
As a global leader in 3D innovation, Sony is kicking off its Thailand and Asia Pacific marketing activities with the ‘Sony 3D World’ event at the HomeWorks Expo at BITEC Bangna. Held from 24th September — 3rd October, 2010 the interactive exhibition will give visitors the chance to immerse themselves in a 3D world, with activities covering movies, music videos, football competitions and a grand prize of the PlayStation? game up for grabs.
“Sony is also preparing to showcase the 3D experience to target customers through a range of integrated online and offline marketing activities,” added Mr. Toru. “This will include the launch of a ‘3D World by Sony’ campaign from October onwards via TV and print advertisements, as well as 3D decor at 50 retailers within this year, expanding to more sites throughout the country next year. We also plan to offer special promotion campaigns for 3D products in order to build 3D awareness and increase market demand.”
Sony’s New 3D Portfolio
A New Dimension in Television Entertainment
Extending the 3D BRAVIA line-up with three new network models, the BRAVIA NX810, NX710 and LX900, Sony is ready to transform consumers’ living space with an unbeatable combination of 3D capability, connectivity and stunningly elegant Monolithic design.
With the NX810 and NX710, users can indulge in a 3D adventure by connecting the TV to the 3D Sync Transmitter and wearing the Sony Active Shutter 3D glasses to start enjoying lifelike, immersive high definition 3D entertainment. Quality is assured even in 2D, as the TV features a BRAVIA Engine 3TM high definition video processor, Dynamic Edge LED backlighting and Motionflow technology of up to 200Hz, resulting in incredibly sharp images, smooth motion and ultra high contrast of over 1,000,000:1.
The new 3D BRAVIA LX900 Series, wrapped in a beautiful Monolithic Design, is the ultimate 3D set-up with Edge LED backlight technology making the screen much thinner and lighter, while still delivering deep blacks. Designed to precisely transmit to the viewer’s eyes, the screen uses OptiContrast Panel with Full HD 2m Pixel to significantly reduce light.
With Sony’s BRAVIA LX 900 Series, your television becomes a truly all-in-one entertainment device, equipped with Internet Video streaming, HDMI port connectivity, Component, Composite and USB connectivity, as well as Intelligent Presence Sensor and Face Detection Technology which automatically reduces power consumption without compromising picture quality. Furthermore, the BRAVIA Engine 3? ensures high quality pictures by producing higher contrast and superior clarity.
Total 3D Movie Experience
A total home cinema package, the HT-SF470 Blu-ray player delivers incredible surround sound with Linear PCM via four ultra slim speakers and 16-cm Digital Direct Twin 1000-watt subwoofer speaker, supporting Dolby Digital, Dolby Prologic and DTS. Sony’s HT-SF470 uses a 5.1 channel home theater system and capable 32-bit digital processor. It also features BRAVIA Sync? for control of A/V compatible devices with two digital audio inputs (one coax and one optical). HDMI pass-through ports are also supported, together with DCAC and S-Air? wireless technology. Coupled with Sony’s 3D Surround technology, the 3D entertainment experience takes on a new depth and realism will completely envelope viewers in each and every scene.
To truly immerse yourself in the 3D entertainment experience at home, Sony delivers the BDV-E370 Blu-ray home theater with 850W RMS, featuring BRAVIA Internet Video streaming to support BD,DVD, CD, DVD-R/+R/+R DL/+RW/-RW(VR), Divx, JPEG and MP3 content. The home theater can be connected via HDMI (1080p), USB (for DIVX/MPEG4, AVC, MKV, VC1, WMV, SVCHD, SACD,LPCM and MP3), and also offers AV Sync, Auto Calibration technology, as well as a S-Master digital amplifier to improve audio and image quality.
More Content, Less Hype
Continuing to drive a broader 3D experience, Sony is also launching the 3D Blu-ray player BDP-S470, which supports Blu-ray Disc? (BD-ROM)/ AVCHD/ DVD/ CD/MP3 and features the Precious Drive HD reader wtih Full HD playback 1080p and Deep Color technology in x.v. color. What’s more, the Blu-ray Disc player can start-up in just three seconds when in the Quick Start-up mode and also offers Bonus View function to allow users to enjoy lifelike 3D images.
For gamers looking for a slice of the action, Sony delivers an exciting HD experience with the PlayStation? 3 (PS3), complete with wireless controllers to provide the most intuitive game play experience with pressure sensors in each action button and multiplayer support for up to 4 players. The new look PlayStation? 3 is also equipped with Blu-ray drive and 160GB or 320GB built-in storage to help you get more from your console whether it’s High Definition gaming or movie playback.
Budding movie makers can also enjoy Sony’s latest range of and Cyber-shot cameras to easily produce panoramic 3D shots in both portrait and landscape, with Sony’s exclusive 3D Sweep Panorama function. This easy-to-use function allows users to simply sweep the camera in a horizontal or vertical direction to capture impressive, ultra-wide panorama shots in 3D that can be viewed on any compatible LCD TV that supports 3D viewing via HDMI.
Sony’s new ranges of 3D entertainment solutions are now available at all Sony authorized retailers. For more information on Sony 3D World please contact the Sony Contact Center by calling 0-2715-6100 or visiting www.sony.co.th