SCB introduces sophisticated “SCB Platinum Banking” customer service to strengthen its retail banking leadership

ข่าวเศรษฐกิจ Thursday September 30, 2010 16:48 —PRESS RELEASE LOCAL

Bangkok--30 Sep--Siam Commercial Bank Siam Commercial Bank (SCB) has unveiled a new “SCB Platinum Banking” program designed to enhance the wealth potential of its retail customers with financial and investment services, special offers, and activities tailored to their lifestyles and interests. Introducing the program, SCB Senior Executive Vice President and Head of the Retail Banking Group Yol Phokasub, said, “As the leader in retail banking, SCB continues to cater to customer financial needs with product and service innovations as well as enhanced customer care. Our “SCB Platinum Banking” program is the latest offer for retail customers with deposits, investments, or insurance premiums worth over 3 million baht for over 3 months. We offer a new customer experience and optimized effectiveness with these new sophisticated financial services.” SCB Executive Vice President and Head of the CRM & Electronic Channels Division Arunporn Limskul added that the “SCB Platinum Banking” program is a financial service innovation highlighting SCB's outstanding customer service. From 1 October onwards, SCB customers can enjoy special services and a universal range of financial and investment options to optimize their wealth under the “SCB Platinum Banking” program. Services on offer include: l SCB Platinum Personal Service: Customers will be taken care of by the branch manager of the branch where they regularly conduct business. l SCB Platinum Wealth Growth: A wide range of special financial offers and investment options to suit customer risk appetites and expected gains so as to constantly boost their wealth. l SCB Platinum Financial Privileges: Special fee discounts, including foreign exchange discounts, a 50% discount for safe deposit box rental, and a 10% discount for first class auto insurance. l SCB Platinum Convenient Service: SCB Platinum counter service, lounge, and parking lots are available for customers at over 100 SCB branches, as well as the SCB Platinum Banking Line (02 777-7777 press *9) available 24/7. In addition, in 2011 a summary report of financial assets will be available for customers to assist them in confidentially managing their wealth. SCB also offers a variety of activities throughout the year with its “SCB Platinum Special Occasions” events designed to suit customer lifestyles and interests, including financial seminars with investment gurus, exclusive concerts, performances, golfing, and much more. Customers can also enjoy discounts of up to 70% on accommodation at leading hotels and health services.

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