Bangkok--7 Oct--Four Hundred
Having more than 8 years music industry experience and recognizing the great changes taking place in the THB 7,000 million digital and media markets, the company has changed its name from Platinum to PMD+. This re-branding and implementation of a new business structure, along with an initial investment of THB 50 million, is to show the company’s expanded focus on Digital Content and new Media via You2Play.com and You2PlayTV.
This will provide a unique integration, of TV and Digital Media, which will be a great match for Ad Agencies, Artists, Labels, and others wanting to target the ever expanding markets, You2Play.com and TV are focusing on.
Commenting on the name change, Managing Director, Noppadon Jason Chirasanti, said, “Platinum has been in music marketing and distribution for more than 8 years, working successfully with many Local (Thai) and International Artists. During that time, we have developed and maintained, strong bonds, with the acts and their management/labels. Now, they — along with many new acts - will benefit, from the fresh direction of PMD+, as we make the most, of the exciting new opportunities being presented in the digital and TV arenas.”
P: PLAY — means a Playful, happy and creative response, to our customer’s needs for enjoyable lifestyle through entertainment.
M: MEDIA —Media is our Media which meet these entertainment/lifestyle demands, through online Media and TV Media “when you have, is when you want”
D: DIGITAL ENTERTAINMENT & ENTERTAINMENT LOGISTICS — Our core business is the management of Digital Content & E-commerce, through all outlets.
+PLUS: To take that extra step to serve the customer’s needs
PMD+ will continue to develop its content management, as well as providing, marketing and distribution services, via integrated, Digital and Physical platforms. The Media focus will be across a wide spectrum of platforms, including, online, mobile and satellite.
Leveraging the already significant strength of You2Play.com (averaging over 90,000 UIP’s daily, or 1.7million visitors per month) as a community website, for those with a passion for music, video and a related lifestyle items, we will seek to take advantage of the fast information upload capabilities on the webboard and activities areas. This will also lead to cross promotion. But, most importantly, it provides a critical mass, to generate revenue through the online store, selling digital and physical content.
Further, such integration between online and TV Media, creates many unique opportunities for exciting integrated Advertising and other Promotional Campaigns.
You2Play TV is an exciting new Music, Lifestyle & Showbiz focused, TV Channel. On air 24 hours a day, via Thaicom satellite, where it is broadcast on the C band system, 3545 MHz, V 30000. As well as satellite, viewers can also view the channel on cable TV, IPTV, website www.you2playtv.com and mobile TV — giving it a reach of at least 22 million viewers.
Making a further comment, Noppadon said, “another business is Digital Content, where we provide, total solutions for digital content management. Lead by You2Play Digital, we handle content management to online services, as well as the mobile network operators on 2G and 3G platforms. This covers every service type, every channel to the domestic market and many foreign countries, also. We are continuously upgrading our technology, expanding coverage and content of downloads, ringback tones, and streaming with a choice of over 10,000 artists (local and international) and over 1,000,000 songs. We upload many new songs everyday, using the international standard digital file size 320 kbits/sec, along with, album covers and lyrics. We aim to be the best Single Window Online Store, for all content owners/managers and consumers.”
Regarding the distribution service for physical product, such as, CD, VCD, DVD, and merchandise, although this business segment has been declining it is not “dead yet”! Therefore, the company has increased efficiencies, by using several direct to customer strategies in addition to our normal business through traditional retail outlets. One of the easiest and most convenient ways to reach customers, is thru Single Window E-Logistics. A major part of this plan, has been to open an online store: “you2play.com”. The store distributes physical product from every music label and endeavor to continually seek new and interesting products and services for its customers.
So that shopping is convenient, transactions can be made through a variety ways :
E-Payment, credit card, mobile payment, and e-pocket (PAYSBUY) are all available. With over 2 years experience with our Online store, we are continuously developing and improving the services, based on feedback from our customers.
Quoting MD,Noppadon,”Presently, PMD Plus has revenue on media at 40% and Content at 60%. In 2011, we expect total revenue of 250 million baht from 2 parts:
Revenue from digital content is estimated at 2,000 million baht. We expect 4% market share or 80 million baht. And, revenue from satellite TV media , market estimate, 2,500 million baht, we expect 4% market share or 100 million baht. For online advertising and advertising thru mobile networks, where the market estimate is, 2,000 million baht, we expect 2% market share, or 40 million baht. In providing logistic and marketing services for physical product we expect to generate around 30 million baht revenue. The business model is to integrate satellite TV media, digital content and online media in order to give the best solution for customers, artists, music labels and advertising agencies.”
“In conclusion, we believe our company re-organization and “re-birth” as PMD Plus, will enable us to be the leader of integrated platforms in the Thai entertainment industry”,
For more information please contact:
Sitikorn Sangiumprong
PR Director
Four Hundred Co.,Ltd
222/44 Premium Place Village 2,
Kaset - Nawamin rd., Ladprao, Bangkok 10230
Tel: 0-2553-3161-3
Fax: 0-2553-3160
Email ::
[email protected]
msn ::
[email protected]
Company site: www.4h.co.th