Bangkok--11 Oct--Italasia Trading
Italasia, importer of Italian lifestyle goods, held ‘EATALY’ Private Sale by Italasia 2010 with a talk to unlock “White Why?” secrets of celebrities including Ip-Yupapak Vajrabhaya / Prem Busarakamwong and his sister Varaporn Busarakamwong / Boonthida Amathayakul / Siriwan Temphati, Editor of Living etc. magazine and “White Corner” where each celebrity’s lifestyle was revealed. The Private Sale offered more than 200 Italian lifestyle products at special prices of the year and workshops and activities with celebrities for customers to experience Italian luxury.
Chakrit Benedetti, Managing Director, Italasia Trading (Thailand) Company Limited and Italasia Electro Company Limited stated the objective of holding EATALY Private Sale by Italasia 2010: “The Sale is a way to thank consumers, both organizations and individuals, for their continuous support for the past 40 years. This is the third time this event is held after positive feedback from previous years from both Thai and foreign consumers. This year, we receive the honors from Dr. Vincenzo Cal?, Italian Trade Commissioner, Italian Trade Commission, Trade Promotion Office, Embassy of Italy who presided over the opening ceremony.
For this event, more than 200 premium Italian lifestyle products are discounted up to 50%. There are many premium wines from Italy at the luxurious Italian atmosphere. Throughout the seven days of the sale, there are many Italian experiences available- workshops on wine pairing by a famous wine guru, wine talk: how to select and prepare gifts for special occasions and Italian cooking demonstration by a famous chef. I hope everyone enjoys this year’s event.”
The highlight of the event was a talk with celebrities to unlock their “White Why?” secrets and “White Corner” where each celebrity revealed their lifestyle.
Prem and Varaporn Busarakamwong, Fairtex Muay Thai Camp The healthy siblings spoke of the ‘White Corner’: “Healthy food and drinks are important for boxers. San Benedetto mineral water is filled with minerals good for the body. Healthy food is very important and using beautifully designed chinaware like Royal Doulton’s Gordon Ramsay edition can make any meal special. Eat and exercise well along with using quality and well-designed products can add style to daily life.”
Yupapak Vajrabhaya, modern celebrity
As a representative of modern women, she shares her taste: “Since I hold small parties with my friends quite often, my special corner is always stocked with Moscato red wine, a sprinkling wine that is soft and smooth. I use Schott Zwiesel high-quality wine glasses to help make the experience more special.”
Boonthida Amathayakul, celebrity and importer of Glamrock watch She shared her favorite corner with a touch of time: “Glamrock watches are modern, luxurious and functional, making them the ideal watch for all occasions and can be worn for a long time. The same goes for ALESSI with its quality kitchenware and home d?cor. The designs are unique and can be used for a long time as well. When purchasing any goods, go for these qualities.”
Siriwan Temphati, Editor of Living, etc. magazine The home d?cor enthusiast revealed her secret: “Different corners of your home can be more special when decorated with unique, functional items. If the walls are white, a classic color, then the corner would look clean, spacious, relaxing, beautiful and stylish.”
Other Italian-lifestyle loving celebrities who joined the Private Sale were Siriporn Busarakamwong, Dr. Thitikorn Teerapatvong, Vipavee Corman, Vilasinee Pornprasertthavorn, Vachini Krairiksh, Wallaya Surinpong, Akarat Vanarat and Syamol Simaprasert at Fashion Hall, 1st Floor, The Emporium Shopping Complex.
For more information please contact:
Tel. 02-261-7990-9 Italasia Trading (Thailand) Company Limited