Bangkok--19 Oct--Hill & Knowlton
DHL starts “No One Knows” Campaign as global trade recoversExport oriented companies benefit from fast and easy access to global markets
DHL Express, the world’s leading express services provider announced the launch of a new product campaign on October 4 that underlines its time-critical shipping capabilities. As trade volumes are surpassing pre-economic crisis levels on key international trade lanes, DHL is highlighting its cross-border shipping expertise for export oriented businesses. The “No One Knows” advertising campaign targets small- and medium sized enterprises (SMEs) around the world, as well as key industry companies, and focuses on DHL’s unique knowledge of markets worldwide, regional and on local country levels. A trade facilitator that invented cross-border express shipping more than 40 years ago, DHL serves customers in more than 220 countries and territories with global capabilities and unrivalled local knowledge.
Chananyarak Phetcharat, Managing Director, DHL Express Thailand and Indochina, said: “No One Knows” campaign highlights our expertise and our extensive network to help our customers to expand their business across the region.
“In order to reach out to the decisions makers in high prospect industries and our daily customers, we’re using the 360 degree approach and tailoring the advertising to each market through a variety of channels including prime-time TV, billboards in Bangkok Central Business District (CBD), BTS skytrain, plus above-the-line activities including public relations, sales promotion and direct marketing. With our unique knowledge of markets worldwide, we remain dedicated to helping our customers achieve their business goals.”
The campaign starts at a time when recent trade data signals continuously strong export figures. According to recent data released by the Transport Research Center of the Organization for Economic Co-operation and Development (OECD), airborne trade between Europe and Asia, Europe and the Middle East as well as Europe and the Americas has gained momentum in recent months, despite the recent global economic downturn. On particular trade lanes, such as trade routes from Germany, the UK and France to destinations outside the European Union, trade volumes have now surpassed pre-crisis levels in both directions. The data suggests a strong structural demand for higher-value fast-to-market goods, which typically travel by express.
DHL will run a series of advertisements to manifest its time-critical cross-border express shipping capabilities. In addition, it will stress its competencies in specialized full-range services for industries, such as Health Care/Life Sciences, Technology, Oil & Energy and the Automotive industry. DHL offers fully integrated solutions for companies in various industries by combining the expertise of its three business units — Express, Global Forwarding and Supply Chain. The company operates as a single partner, providing air, ocean and land transportation services, in addition to offering flexibility and easy access to a broad range of services around the world through a local and personalized contact. Individual customer demand can thus be met more efficiently.
The DHL campaign, which was conceived by the agency 180 Amsterdam, will run as a global campaign in 30 countries including key markets such as China, India, Brazil, Mexico, UK and Germany starting October 4th through December.
Ad motives are available for download under the following URL:
http://www.dp-dhl.com/en/media_relations.html
Media Contact:
Parichart Pramukkul
Marketing Manager - Thailand and Indochina
DHL Express International (Thailand) Ltd.
Tel: 0-2345-5622
Fax: 0-285-5524
Email:
[email protected]
Orawan Chuenwiratsakul
Hill & Knowlton Thailand
Tel: 0-2627-3501
Fax: 0-2627-3510
Email:
[email protected]