Bangkok--26 Oct--Weber Shandwick
McCann Worldgroup (MWG) continues its winning streak this year at the recent Spikes Asia 2010 when MRM Worldwide Thailand (MWG’s digital division) walked away with two Bronze Spikes Awards. This is a significant win for both MWG and new-media initiatives, as it earmarked MRM as the first and only digital agency in Asia-Pacific to win in the Digitally-led Integrated Campaign category.
Specializing in digital relationship marketing services, MRM once again proved itself to be Thailand’s and the region’s leading digital agency as it won two Bronzes — one each in the Digital Corporate Information Category and Digitally-Led Integrated Campaign Category for LG’s ‘One Email, One Tree’ campaign.
“This win is a testament of our strengths. It also underlines a key differentiator in this market — that we are a ‘Category of One’, a truly integrated agency offering marketing solutions that engage and create connections with consumers across all touch points,” said Ms. Monica A. White, CEO of MWG.
MRM’s managing director Mr. Jinn Powprapai added, “The objective of ‘One Email, One Tree’ was to create awareness, interactivity and engagement to the client’s product target and collect prospective leads. We also included LG’s mobile phone products concept of “Going Green” and “Being Innovative” which encouraged using recycled materials and saving battery life, making sure environmental considerations are well represented.”
He added, “Go-green concepts do not traditionally fit well with the technology products, therefore the launch of LG POP with environmental attributes needed something cool and innovative. We introduced the first “Real-Time Advertising”, where the virtual world merged into the real world seamlessly, closing the borders between the two. I’m proud to say we’re the first agency to launch such an initiative.”
The ‘One Email, One Tree’ campaign was jointly-developed by the creative team of McCann Worldgroup (Thailand), led by Executive Creative Director, Mr. Saharath Sawadatikom.
“It is great to see Saharath and his team winning two bronzes at the recent Spikes Awards against stiff competition from Japan, Hong Kong and Singapore. It shows once again our work can compete with the very best from the region. It was particularly good to see that one of the awards was for an integrated campaign as it reinforces our belief that we are the leading integrated agency in Thailand and the region,” said MWG’s Chief Creative Officer, Mr. Martin Lee.
Earlier this year, MRM’s outstanding creativity also garnered it a Silver Lion for its superior work for LG Lollipop’s Love Code campaign. MRM has been the first to position itself as an Integrated Digital Agency for the past three years, by delivering innovative, creative, and seamless experiences from offline to online.
“The success of a digital marketing campaign or platform is to have audience participation. The more participation, the more awareness, engagement, sales, and retention — basically a higher success rate. However, with only 25 percent online penetration in Thailand, we cannot run a successful digital marketing by depending on traffic from online audience alone; unlike the 75 percent penetration in the US, where significant traffic can be had by using online banners alone. Therefore in Thailand, we must draw traffic from every touch point, with a compelling story and unique experience to share. This we have done successfully, hence our position as the only Integrated Digital Agency in Thailand,” Mr. Powprapai said.
Over the years, MRM Worldwide’s spectacular works have been acknowledged by more than 200 awards in the international arena, including the recent wins at Cannes, Adfest, DM Asia, John Caple, Times Asia-Pacific, Asian Brand Marketing Effectiveness, New York Fest, London International Advertising Awards, Clio, Oneshow, B.A.D awards, Adman, TDMA, and Adstar.
In addition to MRM’s wins, MWG also won three more bronzes, one each under the Outdoor, Design and TV/Cinema categories.
For further information, please contact:
Rungnapa Charnwiset/ Tonghathai Suddee
Weber Shandwick Thailand
Tel. 02-343-6061, 02-343-6174
Email:
[email protected],
[email protected]