Bangkok--28 Oct--Branded The Agency
“Suvarnabhumi Airport”, with the goal of improving its 10th place ranking in the Skytrax World’s Top Ten Airports list for 2010, has developed a comprehensive series of ‘service improvement strategies’ in order to achieve an even higher level of satisfaction from passengers worldwide. The airport has launched the “Airport of Smiles” campaign in an effort to "spread the smiles" throughout the entire world-class facility.
Flying Officer Anirut Thanomkulbutra, the General Manager of Suvarnabhumi Airport, Airports of Thailand Public Company Limited (AOT), announced that: “During the four years that Suvarnabhumi Airport has been in operation, we have constantly refined and improved airport services and facilities. We recently initiated the “Airport of Smiles” campaign to make our airport well known around the world as a place of smiles and hospitality where gracious and polite greetings and traditional Thai services are offered to our passengers.”
“Airport of Smiles” is a campaign to encourage our officers and related personnel working in the airport to provide their services with warm and sincere smiles to further improve passenger satisfaction. Suvarnabhumi Airport has a special responsibility to provide a positive initial impression of the Kingdom since we are the gateway to Thailand for millions of passengers worldwide. Before launching this important campaign, Suvarnabhumi Airport arranged workshops for more than 2,000 of our staff and related agencies to raise their awareness of the best practices in passenger service enhancement."
"In addition, we have created a new advertising campaign related to the fresh image of Suvarnabhumi as the "Airport of Smiles". These advertisements will be launched in November 2010 through local and international print media."
Anirut went on to say that: “Suvarnabhumi Airport alone cannot ensure the success of this campaign; the participation of related agencies and partners is very important in order to achieve our goals. We are requesting the cooperation of crucial organizations such as the Immigration Bureau, the Customs Department, airlines, outsource service providers, and King Power. Our partners and related agencies havealready begun projects to support the Airport of Smiles campaign; e.g. the “Customs Service: Beyond Expectations” project by the Customs Department, and the “Smile Team” project undertaken by Thai Airways."
Suvarnabhumi Airport is implementing a wide range of improvements in services and facilities to satisfy travelers' needs. These upgrades include enlarging the international passenger screening area by 3200 sm. All informational signage throughout the Airport will be presented in a new format with new theme colors in three languages: Thai, English, and Chinese. Moreover, Suvarnabhumi is planning to increase the volume of recreational space across the airport in order to enhance passengers' overall experience and enjoyment of the facility. The Airport is also installing a CUSS system, which is an automatic check-in service which makes it easy for travelers to print their boarding passes by themselves.
As a result of the dedication and hard work of all personnel and partners in improving the Airport's facilities and services, Suvarnabhumi attained the 3rd place ranking in the smarttravelasia.com readers' poll of World Airports, and was ranked as the World's 10th Best Airport in the SKYTRAX World Airport Awards for 2010. Moreover, Suvarnabhumi Airport was also recognized in the Airport Council International’s (ACI) Airport Service Quality (ASQ) programme, where Suvarnabhumi Airport ranked 41st in 2007 and 28th in 2008, but made a significant improvement to 24th in 2009.
The Press Conference to announce the new initiatives will be held on the 4th Floor (Departure Level) of the Passenger Terminal of Suvarnabhumi Airport exit no. 6 on Wednesday, 27 October 2010. The press will have access to many participants including management from both government agencies and organizations working at the airport. Moreover, Suvarnabhumi Airport will proudly present a lively “Flash Mob” performance in keeping with the theme of "Airport of Smiles".