Bangkok--28 Oct--Verve
“Oriental Princess,” by O.P. Natural Products Company Limited, stresses its strategy to focus on the ‘Limited Edition’ development of products that opens opportunities for consumers to pamper their skin along with creating their customized imaginary scents. The launching of “IMAGINARY Limited Edition” is the company’s confidence in the strength and differentiation of products that outstands and stimulates the market during a string of upcoming festivals. This marketing strategy is set to propel the sales growth of Oriental Princess’ scented product groups up to 18% in the last quarter of this year.
Mrs. Apaiporn Srisook, Marketing Manager of O.P. Natural Products Co., Ltd., shared her view that Oriental Princess always prioritize the importance of new product development to continually provide the market with alternatives for customers as well as to create opportunities for new experience that customers can receive from each product. The company is focusing especially in the development of ‘Limited Edition’ products that are manufactured during a specific point of time. This includes the “IMAGINARY Limited Edition” — Oriental Princess’ new collection crafted to answer discerning needs of a wide range of consumers.
Mrs. Apaiporn said, “The Imaginary Limited Edition collection has been developed from natural scents alongside the introduction of ‘Scent Layering’ or the ultimate art of perfumery blending. Depending on their preference of scents and imaginations, young Thai ladies now can be familiarized with and experience the secret of unlocking their individual blended scents. By applying three different layers of scents, one after another, ladies will get the result of a pleasing new scent that is decoded into each one’s true individual odor.”
With an assortment of 15 different new scents, consumers can mix and match the products in the “IMAGINARY Limited Edition” collection using the art of perfumery blending — Scent Layering. By mixing three scents from three products from this collection, including ‘Shower Gels’, followed by ‘Body Moisturiser’ that makes the skin radiant and moisturised, and finish up with a touch of ‘Eau de Perfume’ with pleasing scents, ladies can swathe themselves in the fragrant dreamy imagination.
Mrs. Apaiporn continued that the company has developed the ‘IMAGINARY Limited Edition’ with confidence that this will be another successful collection which can respond well to all needs of the targeted customers of Oriental Princess — namely the young ladies aged between 20 and 35 years old. Ladies will get an opportunity to enjoy the ‘Scent Layering’ art of customizing their own individual blend of the scents from each product. From O.P.’s consistent study and efforts to reach the understanding toward clients, it is explicit that such target customers has shifted more the beauty-conscious trends. Their behavior is also more open up for new things and they tend to enjoy a lifestyle as part of society. These ladies, as a result, are especially interested in limited edition products that are available only at one particular point of time.
Another important factor is the appropriateness of time that the new collection will hit the market. Set to be launched during the last quarter this year, the “Imaginary Limited Edition” collection can be successful in the market since most young ladies are preparing to spend their money for pretty things or for limited edition products that are targeted as personal rewards for themselves. Moreover, they also look for presents or gifts for loved ones during the upcoming holiday seasons.
“Oriental Princess has allocated marketing budget to promote the “IMAGINARY Limited Edition” at over Bt. 40 million. The company has set a plan to market the new collection during the end of this year with an aim to boost significant sales growth from the year-end performance which will lead to at least 12% of sales expansion for Oriental Princess in the fourt quarter of this year,” Mrs. Apaiporn revealed.
The “IMAGINARY Limited Edition” collection by Oriental Princess includes five sets of pleasing scents; Imaginary I to Imaginary 5, each of which consists of aromatic-scented ‘Shower Gels’ thoroughly cleansing the skin while leaving it rejuvenated and moisturized., ‘Body Moisturiser’ making the skin radiant with its bright pearly glitters, and ‘Eau de Perfume’ featuring three pleasing scents to enchant the skin while being applied after the Moisturiser. All items of this collection totals 15 SKU, plus another special gimmick of the limited edition that rendered in the design concept of the product’s bottle. With every purchase of products in the “Imaginary Limited Edition,” a customer will receive ‘Vintage Chic’ sticker as well as a postcard featuring five styles of design to decorate the bottle according to her own inspirational imaginations. The collection is on retail today at all branches of Oriental Princess nationwide and priced between Bt.155 and Bt.755. For more information, please log on to www.orientalprincess.com.
IMAGINARY …. Unlock your Imagination
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