Bangkok--1 Nov--AIS
AIS underscores its leadership in total customer cares, introducing the CRM strategy expanding customer base to Enterprises, Entrepreneurs and SMEs segment, deploying the B2B concept, granting business privileges to reduce cost and enhance business efficiencies as well as the privileges designed to meet lifestyle in daily life of staff just like the Mass customer group.
Mr. Yip Hon Mun, VP Corporate Customer of Advanced Info Service Public Company Limited or AIS, disclosed “All business organizations in the country play a key role in steering nation’s aggregate economy. Therefore, AIS is ready to accompany and support with fully-integrated communication technologies and other services for efficient business management. Today AIS serve around 500,000 numbers of Corporate Customers categorized into Large Enterprise Customers (Key account) with registered capital of 200 million Baht and above for around 330,000 numbers and SMEs Customers with registered capital from 1 million Baht for more than 170,000 numbers. Based on the study, we find that Enterprise and SMEs Customers focus not only on efficient business management, cost reduction and organization growth, but also on convenience from Daily Life and Lifestyle. We have therefore continued to work on those approaches leading to strong customer retention through the CRM strategy.”
Mrs. Vilasinee Puddhikarant , EVP Customer Service Management of AIS, unveiled “As we take care of customers on a continual basis in terms of mobile phone uses and services along with granting privileges to meet daily life and lifestyle of customers. So far we have received warm welcome from customers. As a result, AIS lately expands customer care framework to incorporate Enterprise and SMEs Customers with emphasis on supporting roles, through privileges featuring Business to Business model (B2B) that enhances business efficiency, reduce cost and create competitive advantage as well as Daily Life and Lifestyle privileges.”
The work format by AIS makes up of 3 areas including;
1. Solution: Design solutions appropriate for administration and utilisation by business size to enhance business efficiency and competitiveness without additional investment.
2. Service: Develop channels and services to support business professionalism such as AIS Corporate Call Center 1149 and Business Consulting.
3. Privilege: Apart from expanding privileges to meet daily life and lifestyle of Enterprise and SMEs Customers covering various cores from “AIS Plus” including Entertainment, Dining, Shopping and Transportation, AIS grants “Business Privilege” exclusively to Enterprise and SMEs Customers under the B2B concept (Business to Business) connecting businesses for administrative efficiency and cost reduction. There are 2 cores including 1. Financial, Financial Consultant in cooperation with Kasikorn Bank providing personal financial planning service, activity participation and business seminar pre-reservation, 2. Business Facilities, the business privileges such as special 50 Bath discount on the purchase of stationery and office automation at Office Depot, 33 branches nationwide, 50% discount on service at B-Quick, 65 outlets nationwide and transportation privilege including 0.15 Baht per liter discount on gasoline at Bangchak Station, 500 stations throughout Thailand.
“We believe that the expansion of customer base for more lifestyle and business privileges will enhance potentials and add value in business operations, create confidence and exclusive pride for Enterprise Customers of AIS as well as establishing commitment and bonding relationship with this Customer Group.” Khun Vilasinee concluded.
More information for media please contact AIS Public Relation
Chisa Amornchanyason Tel 022995813, Waralee Jirachaisri Tel 022995063