Bangkok--1 Nov--Aziam Burson-Marsteller
Designer to Tap eBay’s Global Community to Vote on Designs to Determine Final Collection, Available In Season for Spring/Summer 2011
Designer Derek Lam today announced plans to introduce an original collection to be sold exclusively on eBay (NASDAQ:EBAY), the world’s largest online marketplace and a leading U.S. destination for fashion. Lam will leverage eBay’s global community of more than 93 million by crowdsourcing prospective pieces, with the collective consumer voice determining which are produced for the final exclusive collection.
“Having a direct and immediate dialogue with the online audience is what makes fashion exciting and relevant in this moment,” said Derek Lam. “eBay’s technology offers me a unique and innovative opportunity to reach new and existing customers directly, and to create fashion they desire.”
“The convergence of fashion and technology is essential to the future of the industry. eBay provides a new, innovative channel which will enable us to deliver fashion, in season, directly off the runway,” said Jan-Hendrik Schlottmann, chief executive officer of Derek Lam Intl. LLC. “It’s an incredible opportunity to be able to engage with consumers around the world and to have an immediate, interactive dialogue through crowdsourcing to hear what shoppers actually want to buy.”
The designer will unveil a ready-to-wear collection of original designs at a presentation during New York Fashion Week in February 2011 and invite shoppers to vote for their favorites on eBay.com. The final collection will be available for purchase in Spring/Summer 2011 at accessible, fixed price points—delivering shoppers immediate, in season access to Lam’s signature designs at excellent value, exclusively on eBay.
“We are thrilled that a fashion luminary like Derek recognizes the power of eBay as a platform to directly engage style-conscious shoppers worldwide,” said Miriam Lahage, vice president and general manager of eBay Fashion. “This collaboration underscores how eBay is leveraging technology to invent new ways to shop fashion and provide access to acclaimed designers at incredible value. Our global reach enables us to expand the velocity of trade in the fashion ecosystem—helping leading-edge designers, like Derek, as well as brands and retailers, market to a new audience.”
The collaboration between Derek Lam and eBay advances eBay’s Designer Exclusives platform as the company continues to innovate the way consumers shop fashion and unlock the incredible value and selection available on the Marketplace. eBay Fashion, a dedicated destination for clothing, shoes and accessories, delivers an enhanced, inspired experience to shop the world’s largest selection of fashion online — and the eBay Fashion for iPhone app offers a personalized, on-the-go experience that lets shoppers browse and buy right from the palm of their hand. For more, visit fashion.ebay.com.
Lam has received abundant recognition within the fashion industry, winning the CFDA Perry Ellis-Swarovski Award for Emerging Talent in Womenswear in 2005, the Vogue/CFDA Fashion Fund Prize in 2005 and the CFDA Accessory Designer of the Year Award in 2007. He launched his label in 2003 — sold at Lam’s two retail stores, online at DerekLam.com and at premium retailers including Saks Fifth Avenue, Bergdorf Goodman and Barney’s — and was named creative director of Tods in 2006. Lam’s clientele includes Kate Hudson, Jessica Alba, Leighton Meester, Rachel Bilson, Kate Bosworth and Anne Hathaway, among others. For more, visit www.dereklam.com.
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