Bangkok--4 Nov--4D communication
- Joins hands with Universal Music for a major introductory co-promotion -
AVON Cosmetics (Thailand) Company Limited, the world’s number 1 direct sales beauty company, today unveiled an exciting brand new fragrance, ‘Outspoken by Fergie’, the one of a kind creation by The Black Eyed Peas’ lead vocalist. The inspiring scent aims to reveal confident and daring sides of women the way they are. Coinciding with the launch of brand new fragrance, Avon also announced the collaboration with Universal Music, Fergie’s record company, to offer Thai customers with a special offering.
Ms Wallapa Narunachvanich, country manager, Avon Cosmetics (Thailand) Company Limited revealed, “Today, a new addition to our fragrance collection, ‘Outspoken by Fergie’ reflects our commitment to truly reflect what women around the globe really want through a meaningful product. By collaborating with the world class singer such as Fergie from The Black Eyed Peas to design perfume that is well representing confidence and self-understanding, the aromatic outcome truly speaks of how today’s women are. This is our innovative approach to launch a brand new beauty product to Thai market. In addition, we are working together with Universal Music to cooperate in terms of marketing strategies and initiatives, as well.”
In line with the launch of the Black Eyed Peas’ brand new album in November, AVON is also launching the ‘Outspoken by Fergie’ perfume to provide value for money promotion to our customers. By buying The Black Eyed Pea’s new album, ‘The Beginning’, customers will get a chance to win the ‘Outspoken by Fergie’ perfume, at every hour throughout the promotion period along with other Outspoken campaign on GET 102.5 FM, and Channel V Thailand, as well as, participating CD stores. Also, Avon is providing The Scent of Outspoken flyers for each ‘The Beginning’ album cd to the Black Eyed Peas and Fergie’s fans to further enjoy the inspiring scent through micro-encapsulation inter-twining music and aromatic experience from the ‘Outspoken by Fergie’ perfume.”
The ‘Outspoken by Fergie’ perfume from the creation of The Black Eyed Peas’ lead singer, Fergie refreshes combines the sweetness and sensuality with the Ice Berry, and floral nuances of Tuberose standing in contrast with seducing base note of Lacy Black Leather. ‘Outspoken by Fergie’ perfume collection consists of Outspoken by Fergie 50 ml Eau de Perfume Spray (800 Baht) and Outspoken by Fergie 200 ml Body Lotion (250 Baht).
The star-studded launch party for the ‘Outspoken by Fergie’ perfume was very well accepted by Bangkok socialites and celebrities including DJ Tonhom Sakuntala from 94 EFM, Model/Presenter John Winyu, and upcoming Thai Designer Munchumas Numbenchapon. The distinguished guests were also on hand at the party event to share the meaning of ‘Outspoken: Say Like you Mean It”, which was held as a part of 2010 year end celebration for womanhood.
Experience the scent that speaks of strength and courageous in you today from Avon ladies nationwide / Avon Business Center — Bang Kapi / Avon Call Center 0-2729-9700.
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บริษัท เอวอน คอสเมติคส์ (ประเทศไทย) จำกัด
ศันสนีย์ ทรงเกียรติธนา (เอ๋) Assistant Cooperate Communication Manager
02-729-9784 e-mail:
[email protected]
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