Bangkok--15 Nov--Conrad Hotel
'NEW INNOVATION IN MARKETING'How to Revitalize Your Brand and Keep It Fresh
The International Workshop with Professor Jay Gronlund of New York University
It will be a pleasure to return to Thailand to share with you the latest thinking and examples in marketing from the U.S. The world has shrunk and you are no doubt aware of some of the traditional best practices in marketing and business development, especially if you work with a multinational. However , globalization and the use of the Internet worldwide have not only accelerated the pace of change in marketing, but it has also created entirely new expectations and purchasing habits from consumers, especially younger people.
The dynamic nature of our connected world has added new pressures for marketing professionals to develop and focus more on compelling value propositions, and in particular, to be inventive and creative for developing new ideas for all aspects of marketing and business development. Being innovative is not a science. It requires diverse disciplines; an open mind yet energized within a relevant framework, and customized stimulation to stretch one’s imagination.
Brand positioning will forever remain the core of successful marketing, even with the advancements and novel relationship-building techniques in internet marketing. The greatest challenge still involves making your brand proposition more compelling and relevant than competition. What will distinguish your brand and how you market it will ultimately depend on the creative thinking that can be applied to these fundamental principles of marketing.
You will learn about how to revitalize your brand and keep your competitive edge in this new, dynamic world, with several examples and case studies from the U.S. that will demonstrate the importance of new ideas for success. I look forward to working with you on this journey.
Look forward to you seeing you on November 23, 2010 @ Conrad Hotel, Bangkok
Founder of The Pathfinder Group
Marketing & Branding Professor, New York University