Bangkok--18 Nov--Best Aziam Burson-Marsteller
Low fares leader Jetstar recently sponsored a four day trip to Singapore for the winners of the inaugural Jetstar Explorer Program in Thailand.
The competition was held with participating aviation colleges from all over Thailand.
Students from six colleges who chose to participate in the competition were asked to develop a brief marketing and sales plan which they believed would help in generating more traffic among Thais on flights with Jetstar Asia to Singapore.
The submissions were ranked by an independent panel of judges from the travel and tourism industry with the judging criteria focused on the overall creativity and the practical feasibility of the proposed plans given existing market conditions.
Executives of Jetstar Asia in Singapore hosted the winners for a fun filled, educative trip that included visits to exciting tourist hotspots, fine dining and a tour of Jetstar Asia’s offices and operations in Singapore.
The Jetstar Explorer Program was earlier launched this year and aims to award bright and committed students the opportunity to explore the region, promoting the importance of learning and education through travel.
The Jetstar Explorer Program runs in Jetstar ports and so far winning student groups have been selected through competitions held in Taipei and Shantou in China.
Ms. Chong Phit Lian, Jetstar Asia Chief Executive Officer (third from left) welcome winners of Jetstar’s Singapore Explorer Program to Jetstar’s office in Singapore.
Media Enquiries:
Simone Pregellio Jetstar Corporate Communications Mgr M: + 65 9651 9008
James Best Aziam Burson-Marsteller 662-252-9871